The partnership between
He says the company has increasingly "digitally savvy" shoppers that will appreciate the new card's digital applications, though customers will also receive a conventional plastic card.
He says it's "symbolic" for the new financial company to partner with a retailer as iconic as HBC.
"It's melding together this technology and the retail front of
The company said nearly half the company's department stores remained temporarily closed, forcing the retailer to make adjustments.
But while the brick-and-mortar business has been hammered by the pandemic, the company said its e-commerce business has been growing.
Nairn says the partnership with Neo will help the centuries-old retailer enhance its customer service through the financial company's digital app, cash back, rewards points and enhanced security.
“Partnering with a Canadian company, built on innovation and an entrepreneurial spirit, will help us deliver a better shopping experience to Hudson’s Bay customers and, in fact, reward them as they shop with us," Nairn says.
HBC says there are nearly two million existing
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