HUM Network Limited is a Pakistan-based global entertainment and news company. The Company's principal activities are to launch transnational satellite channels. Its core areas of operation are production, advertisement, entertainment and media marketing. The Company covers programs, such as information, entertainment, news, education, health, food, music and society. The Company's products include channels and magazines. Its brands include HUM TV, HUM News, HUM Films, HUM Masala, HUM Sitaray, HUM Pashto 1, Digital Media, Public Relation (PR) and Publication, and HUM Mart. Its HUM TV provides various content, such as dramas, soaps, and morning shows, among others. Its Hum Sitaray caters to the demand for both local and foreign content. This channel is positioned as a hybrid channel offering both narrative and format-based entertainment shows. Its HUM Masala offers viewers a blend of traditional and non-traditional magazine-style shows, cooking with chefs and live interactive shows.
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