Humax to supply RAiDEA mobility service platform to leading car rental company in the Middle East
February 02, 2021 at 04:00 am EST
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Humax has signed a contract with Saudi Arabian business WTC Auto Rent. This new agreement will see Humax supply WTC with the RAiDEA mobility service platform (powered by its affiliated company, Alticast) for contactless car rental automation services. RAiDEA is an all-in-one mobility service platform that provides an array of services such as B2C, B2B and P2P. This technology is suitable for round trip, one way and free-floating infrastructures, and is designed for vehicles including cars, motorcycles, bikes and electric scooters. As a result of the recent COVID-19 pandemic, car rental operators around the world are facing significant business challenges due to reduced utilisation and poor financial performance. In an effort to overcome these difficulties and improve the business environment, WTC will introduce the RAiDEA platform to provide contactless rental car services. These services will enable WTC to reduce costs through contactless operation and automation of existing face-to-face transactions, increase vehicle utilisation and diversify revenue through the application of new rental business models. Furthermore, customer loyalty is expected to grow due to improvements in the digital rental experience.
HUMAX Co., Ltd. is a Korea-based company engaged in the manufacture and marketing of set-top boxes (STBs). The Company provides digital STBs, which are used as broadcasting receivers, including high-definition (HD) satellite STBs, personal video recorder (PVR) STBs, cable HD PVRs and satellite HD PVRs. The company provides its products under the brand name of HUMAX. The Company distributes its products within domestic market and to overseas markets, including Asia, America, Europe, the Middle East, Latin America and others.