HUMBL, Inc. announced the addition of its newest team member ‘BLUE' from the Bored Ape Yacht Club. BLUE will serve in a variety of brand ambassador roles for HUMBL, including as its ‘Hey BLUE' voice product for Search3, as the Web3 Chief Experience Officer for HUMBL products, and a focal point of company marketing initiatives, including: “The Big Search” an upcoming campaign for the launch of Search3 in May 2022, which will feature images of BLUE in strategic locations around the world.