- Honors include two 'Best of Best' and six 'Winner' awards
- Award-winning categories include Fair Stands, Brand Stores, Showrooms, Exhibition Design, User Interface and Corporate Design Guides
- Honors reflect Hyundai, Genesis and Kia's efforts to demonstrate brand values through design and provide unique experiences for customers
In addition, Red Dot Award honored
For Genesis luxury brand, Genesis Suji, Genesis Studio Anseong and Genesis House New York each received a Red Dot award for Retail Design, and an art installation inspired by the GV60 electric vehicle won for Spatial Communication. Plus, Genesis Connected Car Integrated Cockpit (ccIC) won for its User Interface. These wins reflect how Genesis expresses its brand identity visually in all its spaces and customer experiences.
Last but not least, Kia Corporation reaffirmed its competitive edge by earning a 'Winner' award for its Corporate Design Guides. 'Kia CI Guideline' is a design manual for consistently communicating the corporate identity to global customers in line with the company's new brand direction and strategy. This ingenious guideline describes the brand's design elements, such as the logo, slogan and typeface. Since its brand relaunching last year, Kia has been fast moving toward the future to become a 'Sustainable Mobility Solutions Provider.'
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