Icon Culture Global Company Limited provides unaudited consolidated earnings guidance for the year ended 31 December 2022. The Group is expected to record a net loss of not more than RMB 42 million for the Year (the year ended 31 December 2021: net profit RMB 4.9 million). The expected loss was mainly due to: (i) the decrease in revenue generated from traditional offline media advertising services which has higher profit margin as some of the major customers that were affected by the COVID-19 pandemic had substantially reduced their traditional offline media advertising budget during the Year; (ii) increase in credit loss allowance for the trade receivables with slow collection, and (iii) increase in operation costs as the Group continued to expand the service capabilities for live-streaming e-commerce business.