Ideanomics announced that its Capital division, focused on disruptive solutions for the financial services industry, has launched a new brand, JUSTLY Markets, a FINRA and SEC registered impact investing broker-dealer focused on helping investors and advisors gain access to environmental, social and governance (ESG) based investments. JUSTLY Markets LLC, formerly Delaware Board of Trade (DBOT), plans to provide a curated crowdfunding equity platform of private impact investments to advisors, registered investment advisors, family offices, angels, and accredited and non-accredited investors from all income levels. JUSTLY also plans to provide founders seeking to fundraise up to $500+ million with a community of avid supporters and angel investors who are committed to ESG-focused companies and initiatives. JUSTLY's brand promise is to bring transparency to the crowdfunding equity market, which has a reputation for being potentially overwhelming to new investors, to ensure they're able to make an impact every time they invest. Investors and founders who are concerned about the future of their planet will be able to turn to JUSTLY to receive access to research and other pertinent information from well-respected independent third-party companies on ESG, fundraising and other related topics. The objective is to significantly reduce the time-intensive research process involved in making socially responsible investments and fundraising decisions. The JUSTLY platform will also offer investment opportunities that are not ESG, and JUSTLY will donate a percentage of the fees earned on these transactions to an ESG charity. This allows all users of the platform to rest assured that every time someone invests or raises money via JUSTLY, they will be making a positive impact through their transaction.