iHeartMedia announced that it will launch a new, standalone podcast venture – My Cultura, dedicated to elevating Latinx voices and creators, and sharing the Latinx experience with millions of listeners. In partnership with Enrique Santos, iHeartMedia’s top-rated on-air personality and President and Chief Creative Officer of iHeartLatino, My Cultura will offer creators a platform to share stories and perspectives relevant to Latinx listeners and all audiences. The network will roll out 6 new shows at launch in Summer 2021, and 30 shows throughout its first year, across a variety of genres including pop culture, music, comedy, mental health, finance, news and more – from well-known and new voices alike, including Eva Longoria, Wilmer Valderrama, Rosario Dawson, stars of Red Table Talk: The Estefans - Gloria, Lili and Emily Estefan, Cobra Kai stars Xolo Maridueña and Jacob Bertrand, Amara La Negra, Chiquis, Daniel Habif and more. “Hamilton” creator Lin-Manuel Miranda and Eva Longoria will give a sneak peek of ‘My Cultura’ with the podcast “In the Heights: El Sueñito,” a celebration of In the Heights, Warner Bros. Pictures’ feature film adaptation of Manuel’s first stage musical. The limited series will launch on June 2 with an in-depth conversation about the inspiration for the story and how it went from the stage to the screen. ‘My Cultura’ will also partner with Sonoro, a global media company focused on creating the most sought after Latinx and global Hispanic content in the world. The Princess of South Beach, a comedy podcast that reinvents the telenovela, will launch in July in both English and Spanish. The show pays homage to classic telenovela twists with larger than life characters. Exile content studio, a full-service studio producing premium content in Spanish and English for global audiences across TV, film, audio and digital, will launch a slate of shows beginning with El Flow. The show takes a historical look at the rise of Reggaeton from the creation of the Panama Canal, to the streets of San Juan, to conquering the world. In addition, the new network will kick off with season two of Santos’ own popular podcast “Hola, My Name Is,” which debuted last year and has featured conversations with guests including Gloria Estefan, J. Balvin and Dr. Anthony Fauci, in early 2021.