Mundo Hispano Digital, announced a partnership with iHeartMedia, marking a significant milestone in the realm of LatinX media and marketing strategy. The new collaboration will include MundoNow's audio network Oyénos' slate of podcasts being distributed widely by iHeartPodcasts. Since its launch in February 2023, Oyénos, under the guidance of Dafnne Wejebe, Director of Audio, has experienced remarkable growth, tripling in size, and averaging an impressive 1.5 million downloads per month and growing.

This new partnership allows Oyénos to leverage iHeartMedia's vast reach, extensive sales network and marketing assets to further grow the LatinX media platform to new audiences. Oyénos showcases the multifaceted experiences of Latinos in the USA, enriching the podcasting landscape with diverse narratives, and features an array of genres from True Crime and Paranormal to Astrology, News, Current Events, and In-Culture shows. Beginning, 20 Oyénos shows will be available via iHeartPodcasts, with another 10 joining by June.

The timing of this partnership couldn't be more opportune, as digital media consumption habits continue to evolve with monthly podcast listenership among Latinos increasing by 52% since 2022, nearly four times faster than the rate among the general U.S. population, according to Edison Research. With a finger on the pulse of the Latino Podcast market, MundoNow and iHeartMedia are poised to redefine the podcasting landscape, offering compelling content and unparalleled marketing strategies that resonate with the ever-growing LatinX audience.