Impresa SGPS S A : SIC Audiences in April 2024

April

4,6 MILLION VIEWERS CONTACTED WITH SIC CHANNELS

In April, have watched SIC daily 3,7 million viewers. 4,6 million viewers have contacted daily with the universe of SIC's channels. IMPRESA's station ended the month with a 14,3% share.

Last month, SIC was the most watched on prime time on working days in the commercial target ABCD 25/64 years old. Jornal da Noite is the most watched news block in Portugal. To that contribute items such as A Opinião de Marques Mendes, Guerra Fria or Polígrafo SIC. At lunchtime, Primeiro Jornal is the one with the most spectators. In entertainment, programs such as Alta Definição, Nosso Mundo, Vida Selvagem, Fama Show or Alô Marco Paulo must be highlighted.

SIC's set of thematic channels (SIC Notícias, SIC Mulher, SIC Radical, SIC Caras and SIC K) ended the month with a 4.1% share, rising 0.1 p.p. compared to the previous month and 0.7 p.p. compared to the same month last year.

SIC Notícias reached a 2.3% share, rising 0.3 p.p. compared to the same month last year. SIC Notícias is the most viewed information channel in the ABC 25/64 target, with a 3.5% share.

Also noteworthy is SIC Mulher, that ended April with a 1.1% share, rising

0.2 p.p. compared to the previous month and 0.3 p.p. compared to the same month last year. SIC Caras reached a 0.4% share, rising 0.1 pp both in relation to the previous month and to the same month last year.

But April's news was not just on SIC's set of channels. The month was marked by the announcement of Tribeca Festival Lisboa, one of the biggest pop culture and entertainment festivals in the world, that both SIC and Opto are bringing to Lisbon in September, and the launch of Óbvio, Grupo IMPRESA's new influencer marketing agency.

In May, SIC will have more news, such as the new season of Casados à Primeira Vista. Today, day 1, the station broadcasts the final between Benfica and Sporting for the Taça da Liga Feminina.