Innocean Worldwide will team up for digital media advertising with Facebook. Facebook Creative Shop Chief Creative Officer Mark D'Arcy and Innocean Worldwide CCO Jeremy Craigen met at the ad agency's office in Yeoksam-dong, southern Seoul, and signed an agreement for a joint ad business optimized for Facebook and mobile platforms. Under the partnership, Innocean Worldwide will launch a dedicated task force tentatively named Digital Creative Team to receive consultations from Facebook, which will be able to improve ad campaigns and user experience services for its clients, the two companies said. Innocean Worldwide Executive Creative Director Kim Jung-a will lead the Digital Creative Team.

For the next year, Facebook and Innocean will collaborate in analyzing ad consumption patterns of Facebook users and producing 360-degree ads, canvas ads and virtual reality ads that are optimized for Facebook's platform. They will also organize regular workshops for joint ad campaigns.