IFF announced Ana Paula Mendonça, who has dedicated her career to the advancement and commercialization of fragrance?has been named President of Scent, IFF, effective April 1. Simon Herriott, current president of Health & Biosciences and Scent will continue to lead IFF?s Health and Biosciences business unit. In Mendonça?s new role, she will lead IFF?s industry-leading Scent business unit, which includes fine fragrance, consumer fragrance and fragrance ingredients. Mendonça will be based in New York City and remain part of IFF?s Executive Leadership Team.

Since joining IFF in Brazil in 1996, Mendonça has held roles of increasing responsibilities in Scent, namely president of fragrance ingredients and regional general manager of North America for consumer fragrances. Her broad experience extends across category management in fine fragrance, home, fabric, and beauty, as well as global marketing, creative design, and product innovation. Since December 2022, she has served as IFF?s senior vice president of Commercial Excellence, where she led the company?s global key account initiative, including IFF?s sales excellence program, commercial analytics, and digital enablement.

These initiatives will continue under the leadership of the business unit leaders.