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IOC Holding SA (Indoor & Outdoor Communication Holding SA) specializes in OOH (Out-of-Home Communication). The company meets the demands of companies wishing to deliver a message, promote and launch their products, or simply develop their brand image via "brick and mortar" channels. Its current areas of expertise are: - Outdoor: large-size billboards, displays on public transport (bus, Paris metro, Paris RER, train, airport etc.), car wrapping, truck wrapping, scaffolding wrapping, dramatization of events (concerts, sports events, exhibitions etc.); - Indoor: point-of-sale dramatization, deployment of POS advertising and refrigerated POS advertising (including the deployment of the Coolio® range, an IOC group trademark), redecoration of living spaces with or without a corporate message (walls, floors, furniture, elevators, corridors, canteens, reception halls etc.). IOC Holding SA also owns a training center: The Wrap Institute France.
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