Isentia has appointed Raushida Vasaiwala as its sales vice-president for the Asia Pacific (Apac) region in line with its vision to redefine audience intelligence and accessibility in the Apac market. In a statement, Isentia said Raushidas appointment strengthens the company's leadership team as the organisation brings new insights to clients, revolutionising the accessibility of audience intelligence for organizations of all sizes. In addition to leading this transformation, it said Raushida would be responsible for driving sales initiatives, forging strategic partnerships and fostering growth in the Apac region.