IZEA Worldwide, Inc. announced the results of the first “Influential Insights” examination of marketer sentiment and outlook for influencer marketing. Managed by Jana O’Brien at The Right Brain Consumer Consulting, the study collected feedback from U.S. marketers via KANTAR’s national B2B survey panel. The sample spanned titles from associate to C-Level executives at brands and agencies alike based on individuals who had direct experience with Influencer and/or Content Marketing. Key Influencer Marketing Statistics Include: 51% of marketers believe that their companies are spending too little on Influencer Marketing; 2 in 3 marketers would give up some of their traditional media budgets (TV, radio, magazines, newspapers) to spend more on Influencer and/or Content Marketing; 43% of marketers believe that upper management does not understand what Influencer Marketing is or how it works; 42% of marketers believe that content prepared by influencers is superior to content produced by traditional advertising agencies. More Effective Than Television or Banner Ads: Influencer and Content Marketing are viewed by experienced practitioners as the most effective approach compared to more established and/or traditional forms of marketing: 82% of marketers believe influencer marketing is more effective than newspaper advertising, with 57% stating that print is a dying medium. More Effective Than Television or Banner Ads; 62% of marketers believe that influencer marketing is more effective than online banner ads; 52% of marketers believe that influencer marketing is more effective than traditional television advertising. Of the marketers surveyed, 44% believe that influencer marketing is taking business away from traditional advertising agencies and 57% believe that Influencer Marketing content offers a better value than content produced by those same agencies.