IZEA Worldwide, Inc. announced an innovative integration with Google?s Gmail, enhancing the functionality of IZEA Flex, its next-generation influencer marketing platform. The new integration is designed to improve, maintain and streamline relationships between marketers and creators, making it easier for brands and agencies to scale and manage influencer programs. The Gmail integration in IZEA Flex allows marketers to opt-in to a system that automatically associates emails sent to creators with their corresponding contact records in Flex. This feature makes emails visible and searchable within the creator's contact record, which can be connected to other data objects in the Flex platform for added context.

For instance, marketers can associate emails with a campaign, creator payment, or content to obtain information that is relevant to their work. Gmail integration is included in IZEA Flex?s Starter and Power plans at no additional cost. Marketers can license IZEA Flex starting at as little as $130 per month.