IZEA Worldwide, Inc. announced the launch of FormAI Mixers at the Creator Economy Live event in Las Vegas. Presented by Ted Murphy, IZEA's CEO, FormAI Mixers are set to redefine the paradigms of influencer marketing by enabling unparalleled collaborative content creation between creators, brands, and talent management. FormAI Mixers are the latest addition to FormAI's suite of generative AI tools designed for brands and creators and represent a significant leap forward in the company's ongoing effort to integrate AI into the influencer marketing space.

Building on the framework that IZEA defined for Generative Sponsorships, FormAI introduces a unique set of features that allow the sharing of custom-trained AI "Mixers." Mixers are model fine-tunings that allow users to train AI based on faces, characters, objects, and styles. Mixers can be combined to produce endless creative opportunities to create generative images. One of FormAI's most compelling features is the ability to easily share Mixers.

Creators can now share their AI-trained digital likenesses with other creators, their talent management, or directly with brands. Brands can share a digital representation of a product or aesthetic with creators.