IZEA Worldwide, Inc. Announces That Its Brandgraph® Reaches One Billion Pieces of Content Analyzed
December 10, 2020 at 10:00 am EST
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IZEA Worldwide, Inc. announced that its BrandGraph® platform has reached a new milestone, with 1 billion pieces of social media content analyzed and enriched by IZEA’s propriety content data on an ongoing basis. The BrandGraph platform officially launched in March of 2020 reporting on 400 million pieces of content and 4.5 million influencers. In less than a year, it has grown to more than 8.5 million influencers and 1 billion pieces of content, with new content being added every ten seconds and new brands and classifiers being added daily. BrandGraph has added over 1.5 million influencers and over 100 million pieces of content to the index in the past 4 weeks alone. Interest in Cryptocurrencies has seen a resurgence since the onset of COVID-19 earlier this year, with the price of Bitcoin hitting a new all-time high at the end of November. Financial institutions and payment processors alike have grown in their support of Bitcoin in particular, most notably fintech companies PayPal and Square. IZEA has now added support for BrandGraph classifiers that identify and benchmark social media content being produced around the top 25 cryptocurrencies, including Bitcoin (BTC), Bitcoin Cash (BCH), Litecoin (LTC), and Ethereum (ETH). The classifiers will assist financial services brands in identifying content trends and the top influencers with interest in various cryptocurrencies. As brands continue to invest more in influencer marketing, the celebrities are commanding six and seven figure social media sponsorships. BrandGraph can now benchmark and compare celebrities in the same way it allows users to compare brands in a given category. Data enrichments for hundreds of celebrities ranging from Billie Eilish and Cardi B to Dwayne “The Rock” Johnson and Kevin Hart, have been added to BrandGraph. Not only can users run reports to compare celebrities inside BrandGraph, but IZEAx users can also see these affinities for influencers who have interest in a given celebrity. The BrandGraph platform is integrated with Slack and Microsoft Teams. It allows users to monitor the social media content mentioning any indexed brand entity, topic, or individual, including the new cryptocurrencies and celebrities functionality. BrandGraph surfaces insights about these topics and delivers daily or weekly activity digests directly to the user via the third-party messaging platforms mentioned above. BrandGraph Data includes: Share of Voice; Content Volume Rankings; Top Content by Engagement Count & Rate; Relative Category Content Volume; Influencer Sponsorship Activity for Competitive Set; Sponsored Content Composition; Engagement Counts Over Time; Associated and Tangential Brands; Content Sentiment Analysis; Influencer Engagement Pyramid; Brand Super Fans; Top Organic and Sponsored Influencers. In addition to a standalone application that marketers can license, BrandGraph data classification is integrated within IZEAx Unity Suite and IZEAx Discovery at no added cost to IZEAx customers.
IZEA Worldwide, Inc. is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of social influencers and content creators. The Company partners with marketers to facilitate influencer marketing campaigns. It assists brands in generating more custom generated content (CGC) through dedicated programs aimed at boosting online visibility and driving sales. It collaborates with marketers to supplement or replace their content development initiatives on their Website, social media, and other channels. Its primary software platforms include IZEA Flex and IZEA.com. Each of these platforms is designed to facilitate specific aspects of collaborations between creators and brands. IZEA Flex is its flagship platform for enterprise influencer marketing. IZEA.com provides creators with tools to present their work to marketers (Listings). Zuberance by IZEA is an advocate marketing solutions provider.