Disguise, Inc. and JAKKS Pacific, Inc. Announces Multi-year Renewal of Pokémon Costume Rights in North America and Oceania
August 04, 2021 at 09:00 am EDT
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Disguise, Inc. and JAKKS Pacific, Inc. announced a multi-year contract extension of rights in North America, Australia, and New Zealand for Pokémon commencing in 2022. Disguise will continue to design, market, manufacture, and distribute costumes, costume accessories, and trunk-or-treat kits featuring fan-favorite Pokémon such as Pikachu, Bulbasaur, Charmander, Squirtle, and Jigglypuff, as well as many other Pokémon for fans. The Pokémon costume line by Disguise debuted at retail in 2019 and continues to be one of the hottest-selling Halloween costumes year over year. New unisex styles will launch this year as Pokémon celebrates its 25th anniversary, and Disguise is currently working on an even more expanded range for 2022.
JAKKS Pacific, Inc. is a designer, manufacturer and marketer of toys and consumer products sold throughout the world. The Companyâs segments include Toys/Consumer Products and Costumes. The Toys/Consumer Products segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, child-sized and hand-held role play toys and everyday costume play, foot-to-floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kidsâ indoor and outdoor furniture, and related products. The Costumes segment, under its Disguise branding, designs, develops, markets, and sells a range of every-day and special occasion dress-up costumes and related accessories in support of Halloween, Carnival, Childrenâs Day, Book Day/Week, and every-day/any-day costume play. Its brands include: AirTitans, Ami Amis, Disguise, Fly Wheels, JAKKS Wild Games, Moose Mountain, Perfectly Cute, ReDo Skateboard Co., Sky Ball, and others.