Jamf : Investor Day 2024 Presentation

Driving Profitable Growth

March 13, 2024

Introduction

Jennifer Gaumond

Investor Relations

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Safe Harbor

Unless otherwise specified, financial information and other data in this presentation is presented as of December 31, 2023. Jamf's historical results are not necessarily indicative of the results that may be expected in the future.

Forward-Looking Statements

This presentation contains "forward-looking statements" within the meaning of federal securities laws, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as "may," "can," "will," "would," "should," "expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue," or other similar terms or expressions that concern our expectations, strategy, plans, or intentions. Forward-looking statements may involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include, but are not limited to, statements regarding our future financial and operating performance (including our outlook and guidance), the demand for our platform, anticipated impacts of macroeconomic conditions on our business, our expectations regarding business benefits and financial impacts from our acquisitions, partnerships and investments, and our ability to deliver on our long-term strategy.

The forward-looking statements contained in this presentation are also subject to additional risks, uncertainties, and factors, including those more fully described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023. Additional information is also set forth in the subsequent periodic and current reports and other filings that we make with the Securities and Exchange Commission from time to time. Moreover, we operate in a very competitive and rapidly changing environment, and new risks and uncertainties may emerge that could have an impact on the forward-looking statements contained in this presentation.

Given these factors, as well as other variables that may affect our operating results, you should not rely on forward-looking statements, assume that past financial performance will be a reliable indicator of future performance, or use historical trends to anticipate results or trends in future periods. The forward-looking statements included in this presentation relate only to events as of the date hereof. We undertake no obligation to update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Market and Industry Data

This presentation includes information concerning economic conditions, the Company's industry, the Company's markets and the Company's competitive position that is based on a variety of sources, including information from independent industry analysts and publications, as well as Jamf's own estimates and research. Jamf's estimates are derived from publicly available information released by third party sources, as well as data from its internal research, and are based on such data and the Company's knowledge of its industry, which the Company believes to be reasonable. The independent industry publications used in this presentation were not prepared on the Company's behalf. While the Company is not aware of any misstatements regarding any information in this presentation, forecasts, assumptions, expectations, beliefs, estimates and projections involve risk and uncertainties and are subject to change based on various factors.

Non-GAAP Financial Measures

This presentation contains the financial measures Non-GAAP Gross Profit, Non-GAAP Gross Profit Margin, Non-GAAP Operating Income (Loss), Non-GAAP Operating Income (Loss) Margin, Non-GAAP Operating Expenses, Non-GAAP Operating Expenses as a Percentage of Total Revenue, Non-GAAP Sales and Marketing, Non-GAAP Sales and Marketing Margin, Non-GAAP Research and Development, Non-GAAP Research and Development Margin, Non-GAAP General and Administrative, Non-GAAP General and Administrative Margin, Non-GAAP Free Cash Flow, Free Cash Flow Margin, Unlevered Free Cash Flow, and Unlevered Free Cash Flow Margin, which are not recognized under generally accepted accounting principles in the United States ("GAAP").

In addition to our results determined in accordance with GAAP, we believe the non-GAAP measures of Non-GAAP Gross Profit, Non-GAAP Gross Profit Margin, Non-GAAP Operating Income (Loss), Non-GAAP Operating Income (Loss) Margin, Free Cash Flow, Free Cash Flow Margin, Unlevered free Cash Flow, and Unlevered Free Cash Flow Margin are useful in evaluating our operating performance. Certain of these non-GAAP measures exclude stock-based compensation, amortization expense, acquisition-related expenses, acquisition-related earnout, offering costs, payroll taxes related to stock-based compensation, loss on extinguishment of debt, amortization of debt issuance costs, system transformation costs, restructuring charges, and extraordinary legal settlements and other non-recurring litigation costs. We believe that non- GAAP financial information, when taken collectively, may be helpful to investors because it provides consistency and comparability with past financial performance and assists in comparisons with other companies, some of which use similar non-GAAP information to supplement their GAAP results. The non-GAAP financial information is presented for supplemental informational purposes only, should not be considered a substitute for financial information presented in accordance with GAAP, and may be different from similarly-titlednon-GAAP measures used by other companies. The principal limitation of these non-GAAP financial measures is that they exclude significant expenses that are required by GAAP to be recorded in our financial statements. In addition, they are subject to inherent limitations as they reflect the exercise of judgment by our management about which expenses are excluded or included in determining these non-GAAP financial measures. We strongly encourage investors to review our consolidated financial statements included in our publicly filed reports in their entirety and not rely solely on any single financial measurement or communication.

Definitions of Non-GAAP Gross Profit, Non-GAAP Operating Income (Loss), Non-GAAP Operating Expenses, Free Cash Flow, and Unlevered Free Cash Flow, and reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measure can be found at the end of this presentation.

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Today's Agenda: Driving Profitable Growth

Time		Topic		Speaker
9:00a - 9:05a		Introduction		Jennifer Gaumond, IR
9:05a - 9:30a		Our Success, Positioning and Strategy		John Strosahl, Chief Executive Officer
9:30a - 9:55a		Market Opportunity and Growth Drivers		Henry Patel, Chief Strategy Officer
9:55a - 10:20a		Q&A		Management Team
10:20a - 10:35a		Break
10:35a - 11:05a		Customer Successes		Sam Johnson, Chief Customer Officer
11:05a - 11:30a		Financial Performance and Outlook		Ian Goodkind, Chief Financial Officer
11:30a - 11:55a		Q&A		Management Team
11:55a - 12:00p		Closing		John Strosahl, Chief Executive Officer

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Taking a Successful Strategy to the Next Level

John Strosahl

Chief Executive Officer

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What You Will Hear Today

Strong foundation with demonstrated success Differentiated position

Proven strategy to drive the next stage of growth

Long growth runway in large markets

Multiple growth drivers

Clear 3-year roadmap to achieve financial goals

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Taking a Successful Strategy to the Next Level

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A strong	A truly	Building on a proven
foundation with	differentiated
strategy
demonstrated success	position

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A O N E - O F - A - K I N D C O M P A N Y

Defining Apple in the Enterprise

Market Position	Subscription Revenue
No. 1	97%

	MANAGE
28%	DEVICES	108%
C A G R
Annual Revenue Growth1		Net Retention Rate
since 2020 IPO

Company statistics and financial metrics are as of the period ended 12/31/2023 unless footnoted otherwise. 1 Represents CAGR from TTM Q2 2020 through TTM Q4 2023.

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22 Year History of Innovations Helping Simplify Work

JAMF INNOVATIONS

Growing platform of Apple enterprise management and security solutions

Apple as a Customer

International

Expansion

Classroom

Management

Technology

Retail Channel

Launched Jamf

Executive Threat

Protection

Launched Jamf Trusted

Access Vision

Enhanced Security with

Wandera acquisition

Healthcare

Solution

ARR Breakdown

(Illustrative)

Security

Commercial Management

Implemented

Smart Group

Technology

Edu Sales Channel

Education Management

2002

2004

2006

2008

2010

2012

2014

2016

2018

2020

2022

2024

I N D U S T R Y

C A T A L Y S T S

Consumerization	Apple in the	IBM Launches	Apple Launches	Apple Launches
of IT (BYOD)	Enterprise (MDM)	Mac @ IBM	M1 Chip	Spatial Computer
iPhone	iPad	Mac@work	Apple Silicon	Vision Pro

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We Serve an Impressive Roster of US and Global Customers

Top Fortune 5001	Top Fortune 500 Technology1	Top Global Universities2
8 of the top 10	8 of the top 10	15 of the top 15

US Banks3	US School Districts4	Best US Hospitals2
10 of the top 10	8 of the top 10	16 of the top 20

Serving Customers in 100+ Countries

1 As ranked by Fortune as of 12/31/2023. 2 As ranked by U.S. News and World Report. 3 Based on total assets as of 12/31/2023. 4 As ranked by Niche.

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