Japan Tobacco : JT Applies to Amend Retail Prices of Heated Tobacco Products in Japan in Conjunction with the Revised Tax Structure

August 23, 2021 at 02:04 am EDT

FOR IMMEDIATE RELEASE

Tokyo, August 23, 2021

JT Applies to Amend Retail Prices of Heated Tobacco Products in Japan

in Conjunction with the Revised Tax Structure

Japan Tobacco Inc. (JT) (TSE:2914) today announces that it has applied to the Ministry of Finance for approval* to amend the retail prices of its heated tobacco products in Japan in conjunction with the revised tax structure effective October 1, 2021. The Company has applied for the retail price amendment for 50 heated tobacco products.

In this context, JT has applied to amend the retail prices of heated tobacco products, in conjunction with revised tax structure, while taking into account further increases in costs. JT, in principle, has decided to apply for 30 yen increase in the retail price per pack, however such increase varies among different brands and products, to ensure that the quality of each product will be maintained and that consumer expectations continue to be met.

The proposed retail prices will take effect on October 1, 2021, subject to approval from the Ministry of Finance.

JT will strive to continue to improve the quality of its products and services, to exceed the expectations of its consumers.

Heated Tobacco Products		Unit: JPY
Representative Products	Current Price	New Price

MEVIUS for Ploom TECH	540	570

MEVIUS for Ploom TECH+	550	580

MEVIUS for Ploom X and Ploom S	540	570

Notes :

In Japan, under the Tobacco Business Act, list prices for any tobacco products must be approved by the Ministry of Finance. Retailers are permitted to sell tobacco products only at list prices approved by the Minister of Finance.
Details of the retail price amendment are shown in the Appendix.
JT separately applied for amendment of retail prices based the excise tax increase, for details please refer the press release titled "JT Applies to Amend Retail Prices of Tobacco Products in Japan in Response to a Planned Excise Tax Increase" dated July 30, 2021.
This document has been prepared for the purpose of providing fair information to investors.

It is not for the purpose of promoting sales to customers or promoting smoking.

###

Japan Tobacco Inc. is a leading international tobacco company with operations in more than 130 countries. With approximately 58,000 employees, it manufactures and sells some of the world's best-known brands including Winston, Camel, MEVIUS and LD. The JT Group is committed to investing in Reduced-Risk Products (RRP) and currently markets its heated tobacco products under its Ploom brand and various e-cigarette products under its Logic brand. The Group is also present in the pharmaceutical and processed food businesses. For more information, visit https://www.jt.com/.

Contacts:	Dinesh Babu Thotakura, General Manager
	Momoko Kanno, Associate Manager
	Media and Investor Relations Division
	Japan Tobacco Inc.
	Tokyo: +81-3-6636-2914
	E-mail:jt.media.relations@jt.com

(Appendix)

Details of the retail price amendments

No.

Category

Name

Current

New

Number of units /

Price

weight per pack

2.7g/2.4g

Tobacco vapor

MEVIUS REGULAR for Ploom TECH

540

570

2.7g/2.4g

Tobacco vapor

MEVIUS REGULAR for Ploom TECH*2

540

570

2.7g/2.4g

Tobacco vapor

MEVIUS MENTHOL for Ploom TECH

540

570

2.7g/2.4g

Tobacco vapor

MEVIUS MENTHOL for Ploom TECH*2

540

570

2.8g/2.5g

Tobacco vapor

MEVIUS BROWN for Ploom TECH

540

570

2.7g/2.4g

Tobacco vapor

MEVIUS RED COOLER for Ploom TECH

540

570

2.7g/2.4g

Tobacco vapor

MEVIUS PURPLE COOLER for Ploom TECH

540

570

2.8g/2.5g

Tobacco vapor

MEVIUS GOLD REGULAR for Ploom TECH

540

570

2.8g/2.5g

Tobacco vapor

MEVIUS GOLD MENTHOL for Ploom TECH

540

570

2.8g/2.5g

Tobacco vapor

MEVIUS MIX GREEN COOLER for Ploom TECH*3

540

570

2.8g/2.5g

Tobacco vapor

Pianissimo Aria Menthol for Ploom TECH

540

570

2.8g/2.5g

Tobacco vapor

Pianissimo Pink Cooler for Ploom TECH

540

570

2.8g/2.5g

Tobacco vapor

Pianissimo Morning Rose Cooler for Ploom TECH

540

570

2.8g/2.5g

Tobacco vapor

Pianissimo Midnight Jasmine Cooler for Ploom TECH

540

570

2.8g/2.5g

Tobacco vapor

Pianissimo Apricot Cucumber Cooler for Ploom TECH

540

570

2.8g/2.5g

Tobacco vapor

Pianissimo Honey Apple Vinegar Cooler for Ploom TECH

540

570

2.8g/2.9g

Tobacco vapor

MEVIUS COLD MINT for Ploom TECH+

550

580

	No.		Category			Name		Current	New		Number of units /
						Price		Price	weight per pack

											2.8g/2.9g
18		Tobacco vapor		MEVIUS COLD MINT for Ploom TECH+*2	550		580
										*1

											2.8g/2.9g
19		Tobacco vapor		MEVIUS PURPLE MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
20		Tobacco vapor		MEVIUS GOLD ROAST for Ploom TECH+	550		580
										*1

											3.0g/3.1g
21		Tobacco vapor		MEVIUS GOLD CLEAR MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
22		Tobacco vapor		MEVIUS GOLD MUSCAT GREEN MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
23		Tobacco vapor		MEVIUS GOLD YELLOW MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
24		Tobacco vapor		MEVIUS GOLD RED MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
25		Tobacco vapor		MEVIUS GOLD ORANGE MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
26		Tobacco vapor		MEVIUS PREMIUM GOLD REGULAR for Ploom TECH+	550		580
										*1

											3.0g/3.1g
27		Tobacco vapor		MEVIUS PREMIUM GOLD MENTHOL for Ploom TECH+	550		580
										*1

											3.0g/3.1g
28		Tobacco vapor		MEVIUS ENERGY SPARK MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
29		Tobacco vapor		MEVIUS ENERGY SHOT MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
30		Tobacco vapor		MEVIUS ENERGY POP GRAPE MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
31		Tobacco vapor		MEVIUS ENERGY MOSCOW MULE MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
32		Tobacco vapor		MEVIUS ENERGY PINA COLADA MINT for Ploom TECH+	550		580
										*1

											3.0g/3.0g
33		Tobacco vapor		MEVIUS ENERGY HOT WINE for Ploom TECH+	550		580
										*1

											3.0g/3.1g
34		Tobacco vapor		MEVIUS ENERGY SPARKLING WINE MINT for Ploom TECH+	550		580
										*1

											3.0g/3.1g
35		Tobacco vapor		MEVIUS ROAST for Ploom TECH+*3	550		580
										*1

No.

Category

Name

Current

New

Number of units /

Price

weight per pack

3.0g/3.0g

Tobacco vapor

MEVIUS MILD for Ploom TECH+*3

550

580

3.0g/3.0g

Tobacco vapor

MEVIUS MILD for Ploom TECH+*2 *3

550

580

3.0g/3.1g

Tobacco vapor

MEVIUS CLEAR MINT for Ploom TECH+*3

550

580

3.0g/3.1g

Tobacco vapor

MEVIUS CLEAR MINT for Ploom TECH+*2 *3

550

580

3.0g/3.1g

Tobacco vapor

MEVIUS RED MINT for Ploom TECH+*3

550

580

3.0g/3.1g

Tobacco vapor

Pianissimo Bergamot Mint for Ploom TECH+*4

550

580

3.0g/3.1g

Tobacco vapor

Pianissimo Kinmokusei Mint for Ploom TECH+*4

550

580

10.6g/5.1g

Tobacco vapor

MEVIUS RICH for Ploom X and Ploom S

540

570

10.9g/5.1g

Tobacco vapor

MEVIUS SMOOTH for Ploom X and Ploom S

540

570

10.9g/5.3g

Tobacco vapor

MEVIUS MENTHOL COLD for Ploom X and Ploom S

540

570

10.8g/5.2g

Tobacco vapor

MEVIUS MENTHOL FRESH for Ploom X and Ploom S

540

570

9.8g/5.0g

Tobacco vapor

MEVIUS REGULAR for Ploom S*3

540

570

10.2g/5.3g

Tobacco vapor

MEVIUS MENTHOL for Ploom S*3

540

570

10.2g/5.3g

Tobacco vapor

MEVIUS MENTHOL COOL EFFECT for Ploom S*3

540

570

10.0g/5.2g

Tobacco vapor

MEVIUS MENTHOL PURPLE for Ploom S*3

540

570

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Japan Tobacco Inc. published this content on 23 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 August 2021 06:03:03 UTC.

	1st Jan change	Capi.
JAPAN TOBACCO, INC.	+14.60%	47.44B
ALTRIA GROUP, INC.	+7.93%	74.79B
ITC LIMITED	-4.97%	65.57B
KT&G CORPORATION	+2.42%	7.31B
PT HANJAYA MANDALA SAMPOERNA TBK	-5.59%	6.06B
RLX TECHNOLOGY INC.	-4.50%	2.43B
PT GUDANG GARAM TBK	-5.78%	2.27B
BRITISH AMERICAN TOBACCO BANGLADESH COMPANY LIMITED	-29.73%	1.79B
SCANDINAVIAN TOBACCO GROUP A/S	-5.03%	1.34B
EASTERN COMPANY S.A.E	-11.55%	1.17B

1st Jan change

Capi.

JAPAN TOBACCO, INC.

+14.60%

47.44B

ALTRIA GROUP, INC.

+7.93%

74.79B

ITC LIMITED

-4.97%

65.57B

KT&G CORPORATION

+2.42%

7.31B

PT HANJAYA MANDALA SAMPOERNA TBK

-5.59%

6.06B

RLX TECHNOLOGY INC.

-4.50%

2.43B

PT GUDANG GARAM TBK

-5.78%

2.27B

BRITISH AMERICAN TOBACCO BANGLADESH COMPANY LIMITED

-29.73%

1.79B

SCANDINAVIAN TOBACCO GROUP A/S

-5.03%

1.34B

EASTERN COMPANY S.A.E

-11.55%

1.17B

Delayed Japan Exchange Other stock markets 02:31:46 2024-04-26 am EDT			5-day change	1st Jan Change
4,177 ^JPY	+0.51%		+2.58%	+14.60%

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