Fabric and sewing retailer Joann is expanding its deployment of Flybuy's location technology platform to power a buy online, pickup in store option for customers nationwide.

The retailer has been using Flybuy for its curbside pickup, according to a press release.

Since the onset of the COVID-19 pandemic, Joann has seen a significant increase in demand for convenient pickup offerings.

"Flybuy has powered our curbside pickup program for years, which has enabled us to boost efficiency, reduce wait times and ultimately increase customer satisfaction," Drew Chamberlain, director of operations and customer experience at Joann, said in the release. "We are excited to expand our pickup program with Flybuy to include BOPIS and be able to monitor in-store, curbside and delivery orders all in one place."

With Flybuy, customers receive real-time notifications when their order is ready, and staff is alerted of their arrival while monitoring their journey to the store.

This improves efficiency and productivity, and frees up store associates' time while improving the customer experience. Since introducing Flybuy, customers across the country now wait less than two minutes on average for their order, resulting in loyal, satisfied customers, according to the release.

The Flybuy Dashboard is accessible on team members' handheld devices. It features audio and visual notifications that alert staff when a customer is on their way to pick up their order and displays the customer's selected pickup method, i.e., in-store or curbside. Upon arrival, the customer is provided with specific pickup instructions based on their pickup method and store location, making the entire process quick and seamless.

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