JPMorgan Chase & Co. announced that Paul Halpern has been appointed as chief marketing officer within U.S. Wealth Management. In his new role, Halpern will lead an extensive team as the business is set to launch multiple new products later this year.

Halpern, has during his three decades of experience in the financial industry, promoted digital banking products and worked with financial advisors. He held the role of CMO at Betterment and subsequently moved to Morgan Stanley as head of Deposits and Cash Management for its Private Bank. He previously worked at Merrill Lynch, where he led marketing for affluent and mass affluent segments, and E*Trade, covering investing product and site marketing.

He started his career at Capital One.