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Coca-Cola has launched a striking new flavor. It involves a version of the soft drink that tastes like K-pop. The flavor was designed using artificial intelligence and is being promoted by several artists from JYP Entertainment.

In recent years, Coca-Cola has been launching new flavors with some regularity. These are so-called Coca-Cola Creations. In the past, the flavors Coca-Cola Y3000 and Coca-Cola Starlight already appeared and Rosalía, Marshmallow and Tomorrowland got their own flavor. The first new flavor of 2024 is Coca-Cola K-Wave Zero Sugar, a flavor inspired by K-pop.

Coca-Cola K-Wave Zero Sugar

So the new flavor is based on K-pop. To capture the flavor, Coca-Cola called on artificial intelligence. What exactly that taste is then, you will have to discover for yourself. The cans are on sale at Carrefour, but are also available at O'Tacos and Kinepolis.

Coca-Cola K-Wave Zero Sugar is being promoted by a group of artists from JYP Entertainment. They include Stray Kids, ITZY, NMIXX and J.Y. Park himself. Together, they released the song Like Magic, which also immediately received a music video. But there's more. You can be part of the clip yourself thanks to the Like Magic Fan Music Video AI Experience. For example, you can add your own voice, name and face to the clip and download and share that personalized version on social media.

There is also a collaboration with the genderless clothing brand Private Policy. Thereby, you can find T-shirts, hoodies, sweatshirts, caps, jewelry and belts of your favorite K-pop artists.

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