KappAhl Group announced Maria Segergren has been appointed new Vice President Assortment & Design and member of the KappAhl Group executive management, starting in September 2016. Maria Segergren has extensive experience from product line development, most recently as assortment/purchasing manager at & Other Stories. As of September 2016 Maria Segergren, will be leading the process of developing KappAhl's design and range.

She has extensive experience in product line development within the H&M Group, most recently as assortment purchasing manager at & Other Stories. Maria Segergren points out the importance of creating an assortment range that is related.