Kellanova appointed Marcella Kain as senior sales director. Kain joined the business this week from her previous role as MD at Meridian Foods. An fmcg industry veteran, Kain has two decades of experience across branded and own label, in senior roles across a variety of fmcg companies from listed to privately owned enterprises.

Those roles have included a stint as group operations and UK commercial director roles at Nichols, as commercial controller at juice manufacturer Refresco and as business unit controller at ice cream company Froneri. She started her career on the graduate scheme at Northern Foods. Kain's appointment comes six months into Kellanova's strategy to become a snacks-led company.

Her arrival is tipped to help the company deliver its growth ambitions in the UK.