RESULTS OF OPERATIONS
Business overview
The following Management's Discussion and Analysis of Financial Condition and
Results of Operations (MD&A) is intended to help the reader understand Kellogg
Company, our operations and our present business environment. MD&A is provided
as a supplement to, and should be read in conjunction with, our Consolidated
Financial Statements and the accompanying notes thereto contained in Item 8 of
this report, as well as Part II, 'Item 7. Management's Discussion and Analysis
of Financial Condition and Results of Operations" of our Form 10-K for the year
ended December 29, 2018, which provides additional information on comparisons of
years 2018 and 2017.

For more than 110 years, consumers have counted on Kellogg for great-tasting,
high-quality and nutritious foods. These foods include snacks, such as crackers,
savory snacks, toaster pastries, cereal bars and bites; and convenience foods,
such as, ready-to-eat cereals, frozen waffles, veggie foods and noodles. Kellogg
products are manufactured and marketed globally. Consumption and share data
noted within is based on Nielsen x-AOC or other comparable source, for the
applicable period. Unless otherwise noted, consumption and shipment trends are
materially consistent.

Segments


On December 30, 2018 we reorganized our North American business. The
reorganization eliminated the legacy business unit structure and internal
reporting. In addition, we changed the internal reporting provided to the chief
operating decision maker (CODM) and segment manager. As a result, we reevaluated
our operating segments. In conjunction with the reorganization, certain global
research and development resources and related activities were transferred from
the North America business to Corporate. Prior period segment results were not
restated for the transfer as the impacts were not considered material.

In addition, we transferred our Middle East, North Africa, and Turkey businesses
(MENAT) from Kellogg Europe to Kellogg AMEA, effective December 30, 2018. This
consolidated all of the Company's Africa business under a single regional
management team. All comparable prior periods have been restated to reflect the
change. For the years ended December 29, 2018 and December 30, 2017, the change
resulted in $273 million and $241 million, respectively, of reported net sales
and $46 million and $56 million, respectively, of reported operating profit
transferring from Europe to AMEA.

On July 28, 2019, we completed the sale of selected cookies, fruit and fruit-flavored snacks, pie crusts, and ice cream cones businesses to Ferrero International S.A. ("Ferrero") for $1.3 billion in cash, on a cash-free, debt-free basis and subject to a working capital adjustment mechanism. The operating results for these businesses were included primarily in our North America reporting segment prior to the sale.



We manage our operations through four operating segments that are based
primarily on geographic location - North America which includes the U.S.
businesses and Canada; Europe which consists principally of European countries;
Latin America which consists of Central and South America and includes Mexico;
and AMEA (Asia Middle East Africa) which consists of Africa, Middle East,
Australia and other Asian and Pacific markets. These operating segments also
represent our reportable segments.

Non-GAAP Financial Measures
This filing includes non-GAAP financial measures that we provide to management
and investors that exclude certain items that we do not consider part of
on-going operations. Items excluded from our non-GAAP financial measures are
discussed in the "Significant items impacting comparability" section of this
filing. Our management team consistently utilizes a combination of GAAP and
non-GAAP financial measures to evaluate business results, to make decisions
regarding the future direction of our business, and for resource allocation
decisions, including incentive compensation. As a result, we believe the
presentation of both GAAP and non-GAAP financial measures provides investors
with increased transparency into financial measures used by our management team
and improves investors' understanding of our underlying operating performance
and in their analysis of ongoing

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operating trends. All historic non-GAAP financial measures have been reconciled with the most directly comparable GAAP financial measures.



Non-GAAP Financial Measures
Non-GAAP financial measures used for evaluation of performance include
currency-neutral and organic net sales, adjusted and currency-neutral adjusted
operating profit, adjusted and currency-neutral adjusted diluted earnings per
share (EPS), currency-neutral adjusted gross profit, currency neutral adjusted
gross margin, adjusted other income (expense), and cash flow. We determine
currency-neutral results by dividing or multiplying, as appropriate, the
current-period local currency operating results by the currency exchange rates
used to translate our financial statements in the comparable prior-year period
to determine what the current period U.S. dollar operating results would have
been if the currency exchange rate had not changed from the comparable
prior-year period. These non-GAAP financial measures may not be comparable to
similar measures used by other companies.

• Currency-neutral net sales and organic net sales: We adjust the GAAP

financial measure to exclude the impact of foreign currency, resulting in

currency-neutral net sales. In addition, we exclude the impact of

acquisitions, divestitures, foreign currency, and differences in shipping

days resulting in organic net sales. We excluded the items which we

believe may obscure trends in our underlying net sales performance. By

providing these non-GAAP net sales measures, management intends to provide

investors with a meaningful, consistent comparison of net sales

performance for the Company and each of our reportable segments for the

periods presented. Management uses these non-GAAP measures to evaluate the

effectiveness of initiatives behind net sales growth, pricing realization,

and the impact of mix on our business results. These non-GAAP measures are


       also used to make decisions regarding the future direction of our
       business, and for resource allocation decisions.


• Adjusted operating profit and diluted EPS: We adjust the GAAP financial

measures to exclude the effect of restructuring programs, mark-to-market

adjustments for pension plans (service cost, interest cost, expected

return on plan assets, and other net periodic pension costs are not

excluded), commodities and certain foreign currency contracts,

multi-employer pension plan exit liabilities, the gain on divestiture of

our cookies, fruit snacks, pie crusts, and ice cream cone businesses, and

other costs impacting comparability. We excluded the items which we

believe may obscure trends in our underlying profitability. By providing


       these non-GAAP profitability measures, management intends to provide
       investors with a meaningful, consistent comparison of the Company's
       profitability measures for the periods presented. Management uses these

non-GAAP financial measures to evaluate the effectiveness of initiatives

intended to improve profitability, as well as to evaluate the impacts of

inflationary pressures and decisions to invest in new initiatives within

each of our segments.

• Currency-neutral adjusted gross profit, gross margin, operating profit,

and diluted EPS: We adjust the GAAP financial measures to exclude the

effect of restructuring programs, mark-to-market adjustments for pension


       plans (service cost, interest cost, expected return on plan assets, and
       other net periodic pension costs are not excluded), commodities and
       certain foreign currency contracts, multi-employer pension plan exit
       liabilities, the gain on divestiture of our cookies, fruit snacks, pie
       crusts, and ice cream cone businesses, and other costs impacting
       comparability, and foreign currency, resulting in currency-neutral

adjusted. We excluded the items which we believe may obscure trends in our


       underlying profitability. By providing these non-GAAP profitability
       measures, management intends to provide investors with a meaningful,
       consistent comparison of the Company's profitability measures for the
       periods presented. Management uses these non-GAAP financial measures to
       evaluate the effectiveness of initiatives intended to improve
       profitability, as well as to evaluate the impacts of inflationary
       pressures and decisions to invest in new initiatives within each of our
       segments.

• Adjusted Other income (expense), net: We adjust the GAAP financial measure


       to exclude the effect of restructuring programs, mark-to-market
       adjustments for pension plans (service cost, interest cost, expected
       return on plan assets,and other net periodic pension costs are not
       excluded), the gain on the divestiture of our selected cookies, fruit
       snacks, pie crusts, and ice cream cone businesses, and other costs
       impacting comparability. We excluded the items which we believe may

obscure trends in our underlying profitability. By providing this non-GAAP

measure, management intends to provide investors with a meaningful,

consistent comparison of the Company's other income (expense), net,

excluding the impact of the items noted above, for the periods presented.


       Management uses these non-GAAP financial measures to evaluate the
       effectiveness of initiatives intended to improve profitability.



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• Adjusted effective income tax rate: We adjust the GAAP financial measures


       to exclude the effect of restructuring programs, mark-to-market
       adjustments for pension plans (service cost, interest cost, expected
       return on plan assets, and other net periodic pension costs are not
       excluded), commodities and certain foreign currency contracts,

multi-employer pension plan exit liabilities, the gain on divestiture of

our selected cookies, fruit snacks, pie crusts, and ice cream cone

businesses, and other costs impacting comparability. We excluded the items

which we believe may obscure trends in our pre-tax income, the related tax

effect of those items, and other impacts to tax expense, including U.S Tax

Reform and certain out-of-period adjustments, on our adjusted effective

income tax rate. By providing this non-GAAP measure, management intends to

provide investors with a meaningful, consistent comparison of the

Company's effective tax rate, excluding the impact of items noted above,

for the periods presented. Management uses this non-GAAP measure to

monitor the effectiveness of initiatives in place to optimize our global

tax rate.

• Cash flow: Defined as net cash provided by operating activities reduced by


       expenditures for property additions. Cash flow does not represent the
       residual cash flow available for discretionary expenditures. We use this

non-GAAP financial measure of cash flow to focus management and investors

on the amount of cash available for debt repayment, dividend

distributions, acquisition opportunities, and share repurchases once all

of the Company's business needs and obligations are met. Additionally,

certain performance-based compensation includes a component of this

non-GAAP measure.

These measures have not been calculated in accordance with GAAP and should not be viewed as a substitute for GAAP reporting measures.



Significant items impacting comparability
Mark-to-market accounting for pension plans, commodities and certain foreign
currency contracts
We recognize mark-to-market adjustments for pension plans, commodity contracts,
and certain foreign currency contracts as incurred. Actuarial gains/losses for
pension plans were recognized in the year they occur. Changes between contract
and market prices for commodities contracts and certain foreign currency
contracts result in gains/losses that were recognized in the quarter they occur.
We recorded a total pre-tax mark-to-market charge of $104 million for 2019, a
total pre-tax mark-to-market charge of $343 million for 2018 and a total pre-tax
mark-to-market benefit of $45 million in 2017. Included within the
aforementioned totals was a pre-tax mark-to-market charge for pension plans of
$98 million for 2019, a pre-tax mark-to-market charge for pension plans of $335
million for 2018 and a pre-tax mark-to-market benefit for pension plans of $86
million for 2017.

Project K
Project K continued generating savings used to invest in key strategic areas of
focus for the business. We recorded pre-tax charges related to this program of
$54 million in 2019, $143 million in 2018 and $263 million in 2017.

See the Restructuring and cost reduction activities section for more information.



Brexit impacts
With the uncertainty associated with the United Kingdom's (U.K.) exit from the
European Union (EU), commonly referred to as Brexit, we have begun preparations
to proactively prepare for the potential adverse impacts of Brexit, such as
delays at ports of entry and departure. As a result, we incurred pre-tax charges
of $9 million in 2019 and a pre-tax charge of $3 million in 2018.

Business and portfolio realignment
One-time costs related to divestitures and acquisitions, including the
divestiture of our cookies, fruit snacks, pie crusts, and ice-cream cone
businesses; reorganizations in support of our Deploy for Growth priorities and a
reshaped portfolio; and investments in enhancing capabilities prioritized by our
Deploy for Growth strategy. As a result, we incurred pre-tax charges, primarily
related to reorganizations of $156 million in 2019 and $5 million in 2018.

Multi-employer pension plan exit liability
During the third quarter of 2019, the Company incurred a pre-tax charge of $132
million due to withdrawing from two multi-employer pension plans.


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Divestitures


On July 28, 2019, the Company completed its sale of selected cookies, fruit and
fruit flavored snacks, pie crusts, and ice cream cones businesses to Ferrero for
approximately $1.3 billion in cash, subject to a working capital adjustment
mechanism. Both the total assets and net assets of the businesses were
approximately $1.3 billion, resulting in a net pre-tax gain of $38 million
during the third quarter, recorded in other income and (expense). Additionally,
the company recognized curtailment gains related to the divestiture totaling $17
million in our U.S. pension and nonpension postretirement plans.

The operating results for the divested businesses were primarily included in the
North America reporting segment prior to the sale. Reported net sales for the
divested businesses totaled $308 million for the last five months of the year
ended December 29, 2018.

Acquisitions


In October of 2017, the Company acquired Chicago Bar Company LLC manufacturer of
RXBAR, a high protein snack bar made of simple ingredients. In our North America
reported segments for the year ended December 29, 2018, the acquisition added
$186 million in net sales that impacted the comparability of 2017 reported
results.

In May of 2018, the Company acquired an incremental 1% ownership interest in
Multipro, which along with concurrent changes to the shareholders' agreement,
resulted in the Company now having a 51% controlling interest in and began
consolidating Multipro, a leading distributor of a variety of food products in
Nigeria and Ghana. In our AMEA reportable segment, year ended December 28, 2019,
the acquisition added $271 million in net sales that impacted the comparability
of 2018 reported results. Additionally, for the year ended December 29, 2018,
the acquisition added $536 million in net sales that impacted the comparability
of 2017 reported results.

Shipping day differences
In December 2017, we eliminated a one-month timing difference in reporting of
the financial results for the Parati Group. This update resulted in an
additional month of financial results being reported in the year ended December
30, 2017, which included $14 million of net sales that impacted the
comparability of 2018 versus 2017.

Out-of-period adjustment
During the fourth quarter of 2019, we recorded an out-of-period adjustment to
correct an error related to a prior year which increased income tax expense by
$39 million.  See Note 13 to the Consolidated Financial Statements.

U.S. Tax Reform
The adoption of U.S. Tax Reform impacted income tax expense in 2018 resulting in
a net $11 million reduction of income tax expense for the year ended December
29, 2018, primarily related to the transition tax and assertion on foreign
earnings.

Gain on unconsolidated entities, net
In connection with the Multipro business combination, the Company recognized a
one-time, non-cash gain on the disposition of our previously held equity
interest in Multipro of $245 million. Additionally, the Company exercised its
call option to acquire a 50% interest in Tolaram Africa Foods, PTE LTD, a
holding company with a 49% equity interest in an affiliated food manufacturer,
resulting in the Company having a 24.5% interest in the affiliated food
manufacturer. In conjunction with the exercise, the Company recognized a
one-time, non-cash loss of $45 million, which represents an other than temporary
excess of cost over fair value of the investment. These amounts were recorded
within Earnings (loss) from unconsolidated entities during the second quarter of
2018.

Foreign currency translation
We evaluate the operating results of our business on a currency-neutral basis.
We determine currency-neutral operating results by dividing or multiplying, as
appropriate, the current period local currency operating results by the currency
exchange rates used to translate our financial statements in the comparable
prior year period to determine what the current period U.S. dollar operating
results would have been if the currency exchange rate had not changed from the
comparable prior-year period. Organic net sales exclude the impact of
acquisitions, including the foreign currency impact calculated by applying the
prior year foreign currency rates to current period results.


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Financial results
For the full year 2019, our reported net sales increased by 0.2% as a full year
of Multipro results and organic net sales growth were largely offset by
unfavorable foreign currency and the absence of results from the businesses
divested in July. Organic net sales increased 1.9% after excluding the impact of
acquisitions, divestitures, and foreign currency, with growth in all four
regions.

Reported operating profit decreased 18% due primarily to higher business and
portfolio realignment charges, the multi-employer pension plan exit liability
and the absence of results from the businesses divested in July partially offset
by lower Project K costs. Currency-neutral adjusted operating profit decreased
4.9% after excluding the impact of business and portfolio realignment,
multi-employer pension plan exit liability, Project K and foreign currency.

Reported diluted EPS of $2.80 was down 27% compared to the prior year of $3.83
due to a one-time non-cash gain related to our transaction in West Africa in the
prior year, higher business and portfolio realignment charges, the
multi-employer pension plan exit liability and the absence of results from the
businesses divested in July partially offset by lower Project K costs and
favorable mark-to-market impacts. Currency-neutral adjusted diluted EPS of $4.00
decreased 7.6% compared to $4.33 in the prior year, after excluding business and
portfolio realignment, multi-employer pension plan exit liability, gain from
unconsolidated entities, Project K, mark-to-market, and foreign currency.

Reconciliation of certain non-GAAP Financial Measures Consolidated results (dollars in millions, except per share data)

                                                     2019        

2018


Reported net income attributable to Kellogg Company        $       960      $     1,336
Mark-to-market (pre-tax)                                          (104 )           (343 )
Project K (pre-tax)                                                (54 )           (143 )
Brexit impacts (pre-tax)                                            (9 )             (3 )
Business and portfolio realignment (pre-tax)                      (156 )             (5 )
Multi-employer pension plan exit liability (pre-tax)              (132 )    

-


Gain on divestiture (pre-tax)                                       55      

-


Income tax impact applicable to adjustments, net*                   50              109
Adoption of U.S. Tax Reform                                          -               11
Out-of-period adjustment                                           (39 )              -
Gain from unconsolidated entities, net                               -      

200

Adjusted net income attributable to Kellogg Company $ 1,349 $ 1,510 Foreign currency impact

                                            (22 )
Currency-neutral adjusted net income attributable to
Kellogg Company                                            $     1,371      $     1,510
Reported diluted EPS                                       $      2.80      $      3.83
Mark-to-market (pre-tax)                                         (0.30 )          (0.98 )
Project K (pre-tax)                                              (0.15 )          (0.41 )
Brexit impacts (pre-tax)                                         (0.02 )          (0.01 )
Business and portfolio realignment (pre-tax)                     (0.46 )          (0.01 )
Multi-employer pension plan exit liability (pre-tax)             (0.39 )    

-


Gain on divestiture (pre-tax)                                     0.16      

-


Income tax impact applicable to adjustments, net*                 0.14             0.30
Adoption of U.S. Tax Reform                                          -             0.04
Out-of-period adjustment                                         (0.12 )              -
Gain from unconsolidated entities, net                               -      

0.57


Adjusted diluted EPS                                       $      3.94      $      4.33
Foreign currency impact                                          (0.06 )
Currency-neutral adjusted diluted EPS                      $      4.00      $      4.33
Currency-neutral adjusted diluted EPS growth                      (7.6 )%


Note: Tables may not foot due to rounding.
For more information on reconciling items in the table above, please refer to
the Significant items impacting comparability section.
* Represents the estimated income tax effect on the reconciling items, using
weighted-average statutory tax rates, depending upon the applicable
jurisdiction.

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Net sales and operating profit
2019 compared to 2018
The following tables provide an analysis of net sales and operating profit
performance for 2019 versus 2018:
Year ended December 28, 2019
                                                                 Latin                                         Kellogg
(millions)                     North America      Europe        America         AMEA         Corporate       Consolidated
Reported net sales            $      8,390      $  2,092      $     940      $  2,156      $        -       $    13,578
Foreign currency impact on
total business (inc)/dec               (11 )        (101 )          (33 )         (87 )             -              (231 )
Currency-neutral net sales    $      8,400      $  2,193      $     973      $  2,243      $        -       $    13,810
Acquisitions                             -             -              -           271               -               271
Foreign currency impact on
acquisitions (inc)/dec                   -             -              -            49               -                49
Organic net sales             $      8,400      $  2,193      $     973      $  1,922      $        -       $    13,489

Year ended December 29, 2018


                                                                 Latin                                         Kellogg
(millions)                     North America      Europe        America         AMEA         Corporate       Consolidated
Reported net sales            $      8,688      $  2,122      $     947      $  1,790      $        -       $    13,547
Divestitures                           305             -              4             -               -               308
Organic net sales             $      8,383      $  2,122      $     943      $  1,790      $        -       $    13,239

% change - 2019 vs. 2018:
Reported growth                       (3.4 )%       (1.4 )%        (0.7 )%       20.4  %            - %             0.2  %
Foreign currency impact on
total business (inc)/dec              (0.1 )%       (4.7 )%        (3.5 )%       (4.9 )%            - %            (1.7 )%
Currency-neutral growth               (3.3 )%        3.3  %         2.8  %       25.3  %            - %             1.9  %
Acquisitions                             -  %          -  %           -  %       15.2  %            - %             2.0  %
Divestitures                          (3.5 )%          -  %        (0.4 )%          -  %            - %            (2.4 )%
Foreign currency impact on
acquisitions/divestitures
(inc)/dec                                -  %          -  %           -  %        2.7  %            - %             0.4  %
Organic growth                         0.2  %        3.3  %         3.2  %        7.4  %            - %             1.9  %
Volume (tonnage)                      (1.8 )%        1.7  %           -  %        2.2  %                           (0.2 )%
Pricing/mix                            2.0  %        1.6  %         3.2  %        5.2  %                            2.1  %


Note: Tables may not foot due to rounding.
For more information on reconciling items in the table above, please refer to
the Significant items impacting comparability section.






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Year ended December 28, 2019


                                                                  Latin                                       Kellogg
(millions)                     North America       Europe        America         AMEA        Corporate*     Consolidated
Reported operating profit     $      1,215      $     223      $      85      $    195      $    (316 )    $     1,401
Mark-to-market                           -              -              -             -             (7 )             (7 )
Project K                              (29 )           (3 )          (15 )          (4 )           (4 )            (54 )
Brexit impacts                           -             (9 )            -             -              -               (9 )
Business and portfolio
realignment                            (58 )          (46 )           (4 )         (12 )          (42 )           (161 )
Multi-employer pension plan
exit liability                        (132 )            -              -             -              -             (132 )

Adjusted operating profit $ 1,434 $ 280 $ 104

   $    211      $    (264 )    $     1,764
Foreign currency impact                 (1 )          (13 )           (1 )          (8 )            -              (23 )
Currency-neutral adjusted
operating profit              $      1,434      $     293      $     105

$ 219 $ (264 ) $ 1,788

Year ended December 29, 2018


                                                                  Latin                                       Kellogg
(millions)                     North America       Europe        America         AMEA        Corporate*     Consolidated
Reported operating profit     $      1,397      $     251      $     102      $    174      $    (218 )    $     1,706
Mark-to-market                           -              -              -             -              7                7
Project K                             (107 )          (26 )          (15 )         (18 )           (7 )           (173 )
Brexit impacts                           -             (3 )            -             -              -               (3 )
Business and portfolio
realignment                             (3 )            -              -             -             (2 )             (5 )

Adjusted operating profit $ 1,507 $ 280 $ 117

$ 192 $ (216 ) $ 1,880



% change - 2019 vs. 2018:
Reported growth                      (13.0 )%       (11.2 )%       (16.8 )%       11.9  %       (44.6 )%         (17.8 )%
Mark-to-market                           -  %           -  %           -  %          -  %        (7.7 )%          (0.7 )%
Project K                              4.3  %         7.5  %        (2.7 )%        8.6  %         2.6  %           4.8  %
Brexit impacts                           -  %        (2.4 )%           -  %        0.2  %           -  %          (0.4 )%
Business and portfolio
realignment                           (3.6 )%       (16.4 )%        (3.0 )%       (6.3 )%       (18.1 )%          (8.3 )%
Multi-employer pension plan
exit liability                        (8.8 )%           -  %           -  %          -  %           -  %          (7.1 )%
Adjusted growth                       (4.9 )%         0.1  %       (11.1 )%        9.4  %       (21.4 )%          (6.1 )%
Foreign currency impact                  -  %        (4.5 )%        (1.2 )%       (4.4 )%         0.1  %          (1.2 )%
Currency-neutral adjusted
growth                                (4.9 )%         4.6  %        (9.9 )% 

13.8 % (21.5 )% (4.9 )%




Note: Tables may not foot due to rounding.
* Corporate in 2019 includes the cost of certain global research and development
activities that were previously included in the North America reportable segment
in 2018 that totaled approximately $48 million.
For more information on reconciling items in the table above, please refer to
the Significant items impacting comparability section.

North America
Reported net sales decreased 3.4% versus the prior year due primarily to the
absence of results from the businesses divested in July partially offset by
favorable price/mix. Organic net sales increased 0.2% after excluding the impact
of the divestiture and foreign currency.

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Net sales % change - 2019 vs. 2018:
North America          Reported Net Sales  Foreign Currency   Currency-Neutral Net Sales    Divestitures    Organic Net Sales
Snacks                         (4.1 )%             (0.1 )%                 (4.0 )%               (7.1 )%            3.1  %
Cereal                         (4.1 )%             (0.2 )%                 (3.9 )%                  -  %           (3.9 )%
Frozen                          1.6  %             (0.1 )%                  1.7  %                  -  %            1.7  %



North America snacks reported net sales decreased 4.1% due primarily to the
divestitures. Organic net sales increased 3.1% from the prior year due primarily
to sustained momentum and innovations in key brands, including Cheez-It, Rice
Krispies Treats, Pringles and Pop-Tarts partially offset by the first quarter
supplier-related recall of RXBAR.

North America cereal reported net sales declined by 4.1% largely due to reduced
advertising and promotional activity during two waves of pack-size harmonization
during the first half of the year as well as softness in Special K and
Mini-Wheats.

North America frozen foods reported net sales increased by 1.6%, lapping strong year-ago growth and negative impact of phasing out certain SKU's. More than offsetting these factors was accelerated growth in MorningStar Farms as net sales, consumption, and share grew during the year on innovation and strong commercial programs.

North America reported operating profit decreased 13% due primarily to higher
business and portfolio realignment charges, the multi-employer pension plan exit
liability and the absence of results from the businesses divested in July
partially offset by lower Project K costs. Currency-neutral adjusted operating
profit declined 4.9% as growth in the base business was more than offset by the
impact of the divestiture. Additionally, North America operating profit
benefited from the transfer of certain global research and development
activities from North America to Corporate at the beginning of 2019.

Europe


Reported net sales decreased 1.4% due to unfavorable foreign currency partially
offset by higher volume and favorable pricing/mix. Organic net sales increased
3.3% after excluding the impact of foreign currency.

Growth was driven by snacks, led by Pringles, with increased net sales and consumption in key markets behind innovation, effective brand-building, and new pack formats.

Cereal net sales decreased slightly, moderating from recent years' declines. Our share was relatively flat across the region.

As reported operating profit decreased 11% due primarily to higher one-time costs and unfavorable foreign currency. Currency-neutral adjusted operating profit increased 4.6% after excluding the impact of foreign currency and one-time costs.

Latin America
Reported net sales decreased 0.7% due to unfavorable foreign currency and the
impact of the divestiture, partially offset by favorable pricing/mix. Organic
net sales increased 3.2% after excluding the impact of the divestiture and
foreign currency, led by growth in Mexico and Brazil.

Cereal net sales growth in Mexico for the year, despite lapping strong prior
year comparisons. Cereal net sales in Brazil also increased despite category
softness.

Snacks net sales growth was led by Pringles, led by increased net sales and consumption growth in Mexico for the year.



Reported operating profit decreased 17% due primarily to higher input costs and
investments as well as higher one-time costs and unfavorable foreign currency.
Currency-neutral adjusted operating profit decreased 10% after excluding the
impact of foreign currency and one-time costs.


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AMEA


Reported net sales improved 20% primarily due to a full year of Multipro
results, Pringles growth across the region, and favorable pricing/mix, partially
offset by unfavorable foreign currency. Organic net sales increased 7.4% after
excluding the acquisition impact of Multipro and foreign currency.

Multipro posted double-digit reported net sales growth during the year and contributed to organic growth beginning in May, lapping last year's consolidation of the business.

Snacks posted solid growth led by sustained momentum in Pringles, which grew net sales and consumption collectively across the region.



Reported operating profit increased 12% due to a full year of Multipro results,
higher organic net sales, and the reversal of indirect excise tax liabilities
largely the result of participating in a tax amnesty program, partially offset
by unfavorable foreign currency. Currency-neutral adjusted operating profit
improved 14% after excluding the impact of foreign currency, Project K, and
business and portfolio realignment.

Corporate


Reported operating profit decreased $98 million versus the prior year due
primarily to higher business and portfolio realignment costs, unfavorable
mark-to-market impacts, and the transfer of certain global research and
development activities from North America to Corporate at the beginning of 2019.
These impacts were partially offset by lower Project K costs. Currency-neutral
adjusted operating profit decreased $48 million after excluding the impact of
mark-to-market, Project K, and business and portfolio realignment costs.


                                       34
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2018 compared to 2017
The following tables provide an analysis of net sales and operating profit
performance for 2018 versus 2017:
Year ended December 29, 2018
                                                                Latin                                         Kellogg
(millions)                    North America      Europe        America         AMEA         Corporate       Consolidated
Reported net sales           $      8,688      $  2,122      $     947      $  1,790      $        -       $    13,547
Foreign currency impact on
total business (inc)/dec               (3 )          46            (47 )        (102 )             -              (106 )
Currency-neutral net sales   $      8,691      $  2,076      $     994      $  1,892      $        -       $    13,653
Acquisitions                          186             -              -           536               -               722
Foreign currency impact on
acquisitions (inc)/dec                  -             -              -            89               -                89
Organic net sales            $      8,505      $  2,076      $     994      $  1,267      $        -       $    12,842

Year ended December 30, 2017


                                                                Latin                                         Kellogg
(millions)                    North America      Europe        America         AMEA         Corporate       Consolidated
Reported net sales           $      8,673      $  2,050      $     944      $  1,187      $        -       $    12,854
Shipping day differences                -             -             14             -               -                14
Organic net sales            $      8,673      $  2,050      $     930      $  1,187      $        -       $    12,840

% change - 2018 vs. 2017:
Reported growth                       0.2  %        3.5  %         0.3  %       50.8  %            - %             5.4  %
Foreign currency impact                 -  %        2.2  %        (5.0 )%       (8.6 )%            - %            (0.8 )%
Currency-neutral growth               0.2  %        1.3  %         5.3  %       59.4  %            - %             6.2  %
Acquisitions                          2.1  %          -  %           -  %       45.2  %            - %             5.6  %
Shipping day differences                -  %          -  %        (1.6 )%          -  %            - %            (0.1 )%
Foreign currency impact on
acquisitions (inc)/dec                  -  %          -  %           -  %        7.5  %            - %             0.7  %
Organic growth                       (1.9 )%        1.3  %         6.9  %        6.7  %            - %               -  %
Volume (tonnage)                     (0.2 )%        1.9  %         6.6  %        9.3  %            - %             1.9  %
Pricing/mix                          (1.7 )%       (0.6 )%         0.3  %       (2.6 )%            - %            (1.9 )%

For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.














                                       35

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Year ended December 29, 2018
                                                                 Latin                                       Kellogg
(millions)                     North America      Europe        America         AMEA        Corporate      Consolidated
Reported operating profit     $      1,397      $    251      $     102      $    174      $    (218 )    $     1,706
Mark-to-market                           -             -              -             -              7                7
Project K                             (107 )         (26 )          (15 )         (18 )           (7 )           (173 )
Brexit impacts                           -            (3 )            -             -              -               (3 )
Business and portfolio
realignment                             (3 )           -              -             -             (2 )             (5 )
Adjusted operating profit     $      1,507      $    280      $     117      $    192      $    (216 )    $     1,880
Foreign currency impact                 (2 )           6             (3 )          (7 )            3               (3 )
Currency-neutral adjusted
operating profit              $      1,509      $    274      $     120      $    199      $    (219 )    $     1,883

Year ended December 30, 2017
                                                                 Latin                                       Kellogg
(millions)                     North America      Europe        America         AMEA        Corporate      Consolidated
Reported operating profit     $      1,246      $    220      $     108      $    140      $    (327 )    $     1,387
Mark-to-market                           -             -              -             -            (81 )            (81 )
Project K                             (345 )         (37 )           (8 )         (14 )           (7 )           (411 )
Adjusted operating profit     $      1,591      $    257      $     116      $    154      $    (239 )    $     1,879

% change - 2018 vs. 2017:
Reported growth                       12.1  %       14.6  %        (5.2 )%       23.0  %        33.1  %          22.9  %
Mark-to-market                           -  %          -  %           -  %          -  %        25.2  %           7.3  %
Project K                             17.6  %        6.4  %        (5.6 )%       (0.7 )%        (0.5 )%          16.1  %
Brexit impacts                           -  %       (1.0 )%           -  %          -  %           -  %          (0.2 )%
Business and portfolio
realignment                           (0.2 )%          -  %           -  %          -  %        (0.8 )%          (0.3 )%
Adjusted growth                       (5.3 )%        9.2  %         0.4  %       23.7  %         9.2  %             -  %
Foreign currency impact               (0.1 )%        2.3  %        (2.8 )%       (4.6 )%         0.6  %          (0.1 )%
Currency-neutral adjusted
growth                                (5.2 )%        6.9  %         3.2  %       28.3  %         8.6  %           0.1  %

For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.

North America
Reported net sales increased 0.2% primarily due to the RX acquisition partially
offset by unfavorable price/mix as a result of the year-on-year impact of
list-price adjustments and rationalization of stock-keeping units related to the
transition out of Direct-Store Delivery (DSD) in the back half of 2017, and a
slight decrease in volume. Organic net sales decreased 1.9% from the prior year
after excluding the impact of acquisitions and foreign currency.
Net sales % change - 2018 vs. 2017:
                                                               Currency-Neutral Net
North America           Reported Net Sales  Foreign Currency          Sales           Acquisitions    Organic Net Sales
Snacks                           0.4  %                -  %            0.4  %                3.7 %           (3.3 )%
Cereal                          (2.7 )%             (0.1 )%           (2.6 )%                  - %           (2.6 )%
Frozen                           7.4  %             (0.1 )%            7.5  %                  - %            7.5  %



North America snacks reported net sales increased 0.4% due to the RX acquisition
partially offset by unfavorable price/mix as a result of the year-on-year impact
of list-price adjustments and rationalization of stock-keeping units

                                       36
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related to the DSD exit in the back half of 2017. Organic net sales decreased 3.3% from the prior year after excluding the impact of acquisitions.

North America cereal reported net sales declined by 2.7% on lower volume and
unfavorable pricing/mix as consumption and share were impacted by category-wide
softness and the mid-year supply chain disruption for Honey Smacks, which
returned to shelves in the fourth quarter, but offset improving performance
elsewhere in the portfolio.

North America frozen foods reported net sales increased by 7.4% on higher volume
and favorable price/mix. Eggo® grew share and consumption during the year,
benefiting from renovated food and packaging, including the relaunch of our
premium Thick N' Fluffy line as well as continued success with Disney-shaped
waffles. Morningstar Farms' consumption accelerated in 2018, as we refocused on
our core offerings, renovating our food for cleaner labeling and honing our
message around plant-based protein.

Reported operating profit increased 12% from the prior year primarily due to
lower restructuring charges as the prior year included costs associated with our
DSD transition partially offset by a double-digit increase in brand building.
Currency-neutral adjusted operating profit decreased 5.2% after excluding the
impact of restructuring charges.

Europe


Reported net sales increased 3.5% due primarily to higher volume and favorable
foreign currency partially offset by unfavorable pricing/mix. Organic net sales
increased 1.3% after excluding the impact of foreign currency.

The return to organic net sales growth in 2018 was led by broad-based growth in Pringles, and by expansion in Russia.



In Pringles, we ran a successful campaign during the World Cup in the summer and
sustained the brand with new pack formats and effective media. The brand grew
share in seven of our eight major markets.

Cereal net sales declines moderated during 2018 due to improving share performance in markets across the region. Most notably, we grew share in both the U.K. and France, continuing its improving trend with growth in several brands.

Reported operating profit increased 14.6% due to higher net sales, lower restructuring charges, and favorable foreign currency. Currency-neutral adjusted operating profit increased 6.9% after excluding the impact of restructuring charges and foreign currency.

Latin America
Reported net sales increased 0.3% due to higher volume partially offset by
shipping day differences, unfavorable pricing/mix and unfavorable foreign
currency. Organic net sales increased 6.9%, led by Mexico and Mercosur markets,
after excluding the impact of foreign currency and shipping days.

Mexico posted net sales growth during the year on higher volume and favorable
pricing/mix, growing consumption and share in cereal. Across the region, our
cereal sales grew at a mid-single digit rate in 2018.

Our snacks business posted growth, led by Pringles in Mexico and Caribbean/Central America.



Parati net sales grew on higher volume and favorable pricing/mix, and continued
to grow consumption and share in Brazil, despite the trucker strike and volatile
political environment.

Reported operating profit decreased 5.2%, primarily due to higher restructuring
charges and unfavorable foreign currency.  Currency-neutral adjusted operating
profit increased 3.2% after excluding the impact of restructuring and foreign
currency.

AMEA


Reported net sales increased 51% due primarily to the consolidation of the
Multipro business partially offset by unfavorable foreign currency. Organic net
sales increased 6.7% on higher volume and slightly favorable pricing/mix after
excluding Multipro results and the impact of foreign currency.


                                       37
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Organic growth was led by cereal, whose broad-based growth accelerated in 2018.
Our cereal business held share in the stabilized Australia market, gained share
in markets like Japan and Korea, and continued to generate double-digit growth
in emerging markets like India and Southeast Asia.

Our Pringles business posted high single-digit growth for the year as we continue to expand product offerings in certain markets while launching new pack-formats in others, extending the brand's distribution reach.



Reported operating profit increased 23% due to the consolidation of Multipro
beginning in May 2018, as well as productivity and brand-building efficiencies
as a result of Project K, partially offset by unfavorable foreign currency.
Currency-neutral adjusted operating profit improved 28% after excluding the
impact of restructuring and foreign currency.

Corporate

As reported operating expense improved 33% due primarily to favorable mark-to-market impacts. Currency-neutral adjusted operating profit increased 8.6% due primarily to lower pension costs, after excluding the impact of mark-to-market, restructuring and foreign currency.



Margin performance
2019 versus 2018 gross margin performance was as follows:
                                                               Change vs.
                                                            prior year (pts.)
                                            2019    2018
Reported gross margin (a)                  32.3  % 34.9  %           (2.6 )
Mark-to-market                                -  %  0.1  %           (0.1 )
Project K                                  (0.3 )% (0.8 )%            0.5
Brexit impacts                                -  %    -  %              -
Business and portfolio realignment         (0.1 )%    -  %           (0.1 )
Multi-employer pension plan exit liability (1.0 )%    -  %           (1.0 )
Foreign currency impact                       -  %    -  %              -
Currency-neutral adjusted gross margin     33.7  % 35.6  %           (1.9 )


Note: Tables may not foot due to rounding.
For information on the reconciling items in the table above, please refer to the
Significant items impacting comparability section.
(a) Reported gross margin as a percentage of net sales. Gross margin is equal to
net sales less cost of goods sold.

Reported gross margin for the year ended December 28, 2019, was unfavorable 260
basis points due primarily to the recognition of a $132 million liability
related to our exit from two multi-employer pension plans. Additionally, margins
were negatively impacted by the consolidation of Multipro results, higher input
costs, mix shifts and costs related to growth in new pack formats.
Currency-neutral adjusted gross margin was unfavorable 190 basis points compared
to the prior year after eliminating the impact of the multi-employer pension
plan exit liability, mark-to-market, Project K, and business and portfolio
realignment.

                                       38
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Our 2019 and 2018 currency-neutral adjusted gross profit is reconciled to the
most comparable U.S. GAAP measures as follows:
(dollars in millions)                          2019        2018
Reported gross profit (a)                    $ 4,381     $ 4,726
Mark-to-market                                    (4 )         6
Project K                                        (35 )       (99 )
Brexit impacts                                    (9 )        (2 )
Business and portfolio realignment               (17 )         -

Multi-employer pension plan exit liability (132 ) - Foreign currency impact

                          (73 )         -

Currency-neutral adjusted gross profit $ 4,651 $ 4,821




Note: Tables may not foot due to rounding.
For more information on the reconciling items in the table above, please refer
to the Significant items impacting comparability section.
(a) Gross profit is equal to net sales less cost of goods sold.

2018 versus 2017 gross margin performance was as follows:


                                                           Change vs.
                                                        prior year (pts.)
                                        2018    2017
Reported gross margin (a)              34.9  % 36.6  %           (1.7 )
Mark-to-market                          0.1  % (0.6 )%            0.7
Project K                              (0.8 )% (0.9 )%            0.1
Brexit impacts                            -  %    -  %              -
Foreign currency impact                 0.1  %    -  %            0.1
Currency-neutral adjusted gross margin 35.5  % 38.1  %           (2.6 )


For more information on reconciling items in the table above, please refer to the Significant items impacting comparability section.



Reported gross margin for the year was unfavorable 170 basis points due
primarily to the consolidation of Multipro results, the impact of the snacks
transition out of DSD, and adverse mix and distribution costs, much of which was
related to growth in new pack formats. Productivity and cost savings combined to
offset rising inflation in distribution and packaging. These impacts were offset
somewhat by favorable mark-to-market, lower restructuring costs and favorable
foreign currency. Currency-neutral adjusted gross margin was unfavorable 260
basis points compared to the prior year after eliminating the impact of
mark-to-market, restructuring and foreign currency.
Our 2018 and 2017 currency-neutral adjusted gross profit is reconciled to the
most comparable U.S. GAAP measures as follows:
(dollars in millions)                      2018        2017
Reported gross profit (a)                $ 4,726     $ 4,699
Mark-to-market                                 6         (79 )
Project K                                    (99 )      (115 )
Brexit impacts                                (2 )         -
Foreign currency impact                      (19 )         -

Currency-neutral adjusted gross profit $ 4,840 $ 4,893




For more information on reconciling items in the table above, please refer to
the Significant items impacting comparability section.
Restructuring programs
We view our restructuring and cost reduction activities as part of our operating
principles to provide greater visibility in achieving our long-term profit
growth targets. Initiatives undertaken are currently expected to recover cash
implementation costs within a three to five-year period of completion. Upon
completion (or as each major stage is completed in the case of multi-year
programs), the project begins to deliver cash savings and/or reduced
depreciation.
Project K
As of the end of 2019, the Company has completed implementation of all Project K
initiatives. Total project charges, after-tax cash costs and annual savings
delivered by Project K were in line with expectations.

                                       39
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Since inception, Project K has reduced the Company's cost structure, and
provided enduring benefits, including an optimized supply chain infrastructure,
an efficient global business services model, a global focus on categories,
increased agility from a more efficient organization design, and improved
effectiveness in go-to-market models. These benefits have strengthened existing
businesses in core markets, increased growth in developing and emerging markets,
and driven an increased level of value-added innovation.
Cumulatively, Project K resulted in total pre-tax charges of approximately $1.6
billion, with after-tax cash costs, including incremental capital investments of
approximately $1.2 billion.
Annual cost savings generated from Project K are approximately $700 million.
These savings were realized primarily in selling, general and administrative
expense with additional benefit realized in gross profit as cost of goods sold
savings are partially offset by negative volume and price impacts resulting from
go-to-market business model changes. The overall savings profile of the project
reflects our go-to-market initiatives that will impact both selling, general and
administrative expense and gross profit. Cost savings have been utilized to
offset inflation and fund investments in areas such as in-store execution, sales
capabilities, including adding sales representatives, and in the design and
quality of our products. We have also invested in production capacity in
developing and emerging markets, and in global category teams.
Refer to Note 5 within Notes to Consolidated Financial Statements for further
information related to Project K and other restructuring activities.
Other Programs
During 2019, the Company announced a reorganization plan for the European
reportable segment designed to simplify the organization, increase
organizational efficiency, and enhance key processes. The overall project is
expected to be substantially completed by the end of fiscal year 2020.

The project is expected to result in cumulative pretax net charges of approximately $40 million, including certain non-cash credits. Cash costs are expected to be approximately $50 million. The total expected charges will include severance and other termination benefits and charges related to relocation, third party legal and consulting fees, and contract termination costs.



The Company recorded total net charges of $38 million related to this initiative
during 2019, with $43 million recorded in SG&A expense and $(5) million recorded
in OIE.

Also during 2019, the Company announced a reorganization plan which primarily
impacts the North America reportable segment. The reorganization plan is
designed to simplify the organization that supports the remaining North America
reportable segment after the divestiture and related transition. The overall
project is expected to be substantially completed by the end of fiscal year
2020.

The overall project is expected to result in cumulative pretax charges of
approximately $30 million. Cash costs are expected to approximate the pretax
charges. Total expected charges will include severance and other termination
benefits and charges related to third party consulting fees.

The Company recorded total charges of $21 million related to this initiative
during 2019. These charges were recorded in SG&A expense.
Foreign currency translation
The reporting currency for our financial statements is the U.S. dollar. Certain
of our assets, liabilities, expenses and revenues are denominated in currencies
other than the U.S. dollar, primarily in the euro, British pound, Mexican peso,
Australian dollar, Canadian dollar, Brazilian Real, Nigerian Naira, and Russian
ruble. To prepare our consolidated financial statements, we must translate those
assets, liabilities, expenses and revenues into U.S. dollars at the applicable
exchange rates. As a result, increases and decreases in the value of the
U.S. dollar against these other currencies will affect the amount of these items
in our consolidated financial statements, even if their value has not changed in
their original currency. This could have significant impact on our results if
such increase or decrease in the value of the U.S. dollar is substantial.


                                       40
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Interest expense
Interest expense was $284 million and $287 million for the years ended December
28, 2019 and December 29, 2018, respectively. Interest expense capitalized as
part of the construction cost of fixed assets was immaterial for both periods.
The slight decrease from the prior year is due primarily to interest savings
related to the debt redemption and the impact of a favorable settlement of
tax-related interest partially offset by debt redemption costs.

Interest income (recorded in other income (expense), net) was $24 million and
$16 million for the years ended December 28, 2019 and December 29, 2018,
respectively.
Income taxes
Our reported effective tax rate for 2019 and 2018 was 24.6% and 13.6%,
respectively.

The 2019 effective income tax rate was unfavorably impacted by a permanent basis
difference in the assets sold to Ferrero as well as an out-of-period correction.
During the fourth quarter of 2019, we recorded an out-of-period adjustment to
correct an error in the tax rate applied to a deferred tax asset arising from an
intellectual property transfer in a prior year. The adjustment increased income
tax expense and decreased deferred tax assets by $39 million, respectively. We
determined the adjustment to be immaterial to our Consolidated Financial
Statements for the year ended December 28, 2019 and related prior annual and
quarterly periods.

The 2018 effective tax rate benefited from an $11 million net reduction of
income tax expense related to our adoption of U.S. Tax Reform, the favorable
impact of discretionary pension contributions totaling $250 million, which were
designated as 2017 tax year contributions, and a $44 million discrete tax
benefit as a result of the remeasurement of deferred taxes following a legal
entity restructuring.

Adjusted effective tax rates for 2019 and 2018 and were 19.5% and 16.5%, respectively.

The following table provides a reconciliation of reported to adjusted income taxes and effective income tax rate for 2019 and 2018. Consolidated results (dollars in millions) 2019 2018 Reported income taxes

$ 321      $ 181
Mark-to-market                                 (24 )      (75 )
Project K                                      (14 )      (33 )
Brexit impacts                                  (1 )        -
Business and portfolio realignment             (35 )       (1 )

Multi-employer pension plan exit liability (31 ) - Gain on divestiture

                             55          -
Out-of-period adjustment                        39          -
Adoption of U.S. Tax Reform                      -        (11 )
Adjusted income taxes                        $ 333      $ 301
Reported effective income tax rate            24.6  %    13.6  %
Mark-to-market                                 0.1       (1.7 )
Project K                                     (0.1 )     (0.6 )
Brexit impacts                                 0.1          -
Business and portfolio realignment            (0.1 )        -

Multi-employer pension plan exit liability (0.1 ) - Gain on divestiture

                            2.5          -
Out-of-period adjustment                       2.7          -
Adoption of U.S. Tax Reform                      -  %    (0.6 )%
Adjusted effective income tax rate            19.5  %    16.5  %


Note: Tables may not foot due to rounding.
For more information on reconciling items in the table above, please refer to
the Significant items impacting comparability section.

Fluctuations in foreign currency exchange rates could impact the expected
effective income tax rate as it is dependent upon U.S. dollar earnings of
foreign subsidiaries doing business in various countries with differing
statutory rates. Additionally, the rate could be impacted by tax legislation and
if pending uncertain tax matters, including tax positions that could be affected
by planning initiatives, are resolved more or less favorably than we currently
expect.


                                       41

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Brexit


The United Kingdom left the European Union on January 31, 2020, and moved into
the 11 month transition period in which the country will remain subject to the
European Union's Custom Union and Single Market rules while negotiating a future
trade deal. The transition may be extended, if no trade deal or extension is
reached by December 31, 2020, the United Kingdom will move to World Trade
Organization trade terms with the European Union.

The impact to the financial trends of our European and Consolidated businesses
resulting from the future trading relationship between the United Kingdom and
the European Union will continue to be monitored and evaluated over the course
of 2020. During 2019, we generated approximately 5% of our net sales and hold
approximately 3% of consolidated assets in the United Kingdom as of December 28,
2019. As details of the United Kingdom's withdrawal from the European Union are
finalized, we will continue to evaluate the impacts to our business. Brexit may
impact our future financial trends in areas such as:

• Net sales could be negatively impacted by reduced efficiency in processing

of product shipments between the United Kingdom and other countries

resulting in insufficient products in the appropriate market for sale to


       customers,


•      Cost of goods sold could increase due to increased costs related to

incremental warehousing and logistics services required to adequately

service our customers,

• Cost of goods sold could increase significantly due to tariffs that are

implemented between the United Kingdom and other countries as the location

of our European production facilities and the markets we sell in regularly


       require significant import and export shipments involving the United
       Kingdom,

• Profitability may be impacted as we update our conclusions on our ability

to realize future benefit from other assets, such as deferred tax assets,

or as we evaluate the effectiveness of existing or future derivative

contracts. This may result in additional valuation allowances or reserves

being established, or require changes in the notional value of derivative

contracts,

• Cash flow could decrease as a result of the requirement to increase

inventory levels maintained in both the United Kingdom and other countries

to ensure adequate supply of product to support both base and promotional

activities normally executed with our customers.





LIQUIDITY AND CAPITAL RESOURCES
Our principal source of liquidity is operating cash flows supplemented by
borrowings for major acquisitions and other significant transactions. Our
cash-generating capability is one of our fundamental strengths and provides us
with substantial financial flexibility in meeting operating and investing needs.

We have historically reported negative working capital primarily as the result
of our focus to improve core working capital by reducing our levels of trade
receivables and inventory while extending the timing of payment of our trade
payables.  The impacts of the extended customer terms programs and of the
monetization programs are included in our calculation of core working capital
and are largely offsetting. Core working capital was improved by the extension
of supplier payment terms. These programs are all part of our ongoing working
capital management.

We have a substantial amount of indebtedness which results in current maturities
of long-term debt and notes payable which can have a significant impact on
working capital as a result of the timing of these required payments. These
factors, coupled with the use of our ongoing cash flows from operations to
service our debt obligations, pay dividends, fund acquisition opportunities, and
repurchase our common stock, reduce our working capital amounts.
We had negative working capital of $1.3 billion and $1.4 billion as of
December 28, 2019 and December 29, 2018, respectively.

In conjunction with the July 28, 2019 closing of the sale of selected cookies,
fruit and fruit-flavored snacks, pie crusts, and ice cream cones businesses to
Ferrero for approximately $1.3 billion in cash, after-tax proceeds of
approximately $1.0 billion were used to redeem outstanding debt, which reduced
our leverage and provides additional financial flexibility for future operating
and investing needs.
We believe that our operating cash flows, together with our credit facilities
and other available debt financing, including commercial paper, will be adequate
to meet our operating, investing and financing needs in the foreseeable future.
However, there can be no assurance that volatility and/or disruption in the
global capital and credit markets will not impair our ability to access these
markets on terms acceptable to us, or at all.


                                       42
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The following table sets forth a summary of our cash flows: (dollars in millions)

                                     2019        2018
Net cash provided by (used in):
Operating activities                                    $ 1,176     $ 1,536
Investing activities                                        774        (948 )
Financing activities                                     (1,905 )      (566 )

Effect of exchange rates on cash and cash equivalents 31 18 Net increase (decrease) in cash and cash equivalents $ 76 $ 40




Operating activities
The principal source of our operating cash flows is net earnings, primarily cash
receipts from the sale of our products, net of costs to manufacture and market
our products.
Our net cash provided by operating activities for 2019 totaled $1,176 million, a
decrease of $360 million as compared to 2018. The decrease was due primarily to
the current year impact of the divestiture, including related taxes paid and
restructuring costs, and the year-over-year impact of accounts receivable
partially offset by lower pension contributions.
Our cash conversion cycle (defined as days of inventory and trade receivables
outstanding less days of trade payables outstanding, based on a trailing
12 month average), is approximately negative 5 and negative 6 days for 2019 and
2018, respectively. Core working capital in 2019 averaged 1.7% of net sales
compared to 2.4% in 2018.
Our total pension and postretirement benefit plan funding amounted to $28
million and $287 million for the years ended December 28, 2019 and December 29,
2018, respectively. The 2018 contributions included $250 million of pre-tax
discretionary contributions to U.S. plans designated for the 2017 tax year.
The Pension Protection Act (PPA), and subsequent regulations, determines defined
benefit plan minimum funding requirements in the United States. We believe that
we will not be required to make any contributions under PPA requirements until
2022 or beyond. Our projections concerning timing of PPA funding requirements
are subject to change primarily based on general market conditions affecting
trust asset performance, future discount rates based on average yields of high
quality corporate bonds and our decisions regarding certain elective provisions
of the PPA.
We currently project that we will make total U.S. and foreign benefit plan
contributions in 2020 of approximately $26 million. Actual 2020 contributions
could be different from our current projections, as influenced by our decision
to undertake discretionary funding of our benefit trusts versus other competing
investment priorities, future changes in government requirements, trust asset
performance, renewals of union contracts, or higher-than-expected health care
claims cost experience.
We measure cash flow as net cash provided by operating activities reduced by
expenditures for property additions. We use this non-GAAP financial measure of
cash flow to focus management and investors on the amount of cash available over
time for debt repayment, dividend distributions, acquisition opportunities, and
share repurchases. Our cash flow metric is reconciled to the most comparable
GAAP measure, as follows:
(dollars in millions)                         2019        2018
Net cash provided by operating activities   $ 1,176     $ 1,536
Additions to properties                        (586 )      (578 )
Cash flow                                   $   590     $   958


Investing activities
Our net cash provided by investing activities for 2019 totaled $774 million
compared to cash used of $948 million in 2018. The change was due primarily to
the divestiture of selected cookies, fruit and fruit-flavored snacks, pie
crusts, and ice cream cones businesses to Ferrero for approximately $1.3 billion
of cash as well as our acquisition of an ownership interest in Tolaram Africa
Foods, PTE LTD (TAF) for $381 million during 2018.

Capital spending in 2019 included investments in our supply chain
infrastructure, including new plants in emerging markets, network optimization,
and packaging flexibility in global manufacturing and distribution.
Cash paid for additions to properties as a percentage of net sales was 4.3% in
both 2019 and 2018.

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Financing activities
Our net cash used by financing activities was $1,905 million and $566 million
for the years ended December 28, 2019 and December 29, 2018, respectively.

Total debt was $7.9 billion and $8.9 billion at year-end 2019 and 2018, respectively.



In August 2019, the Company redeemed $191 million of its 4.15% U.S. Dollar Notes
due November 2019, $248 million of its 4.00% U.S. Dollar Notes due 2020, $202
million of its 3.25% U.S. Dollar Notes due 2021, and $50 million of its 2.65%
U.S. Dollar Notes due 2023. In September 2019, the Company redeemed $309 million
of its 4.15% U.S. Dollar Notes due November 2019, the remaining principal
balance subsequent to the August redemption.

In May 2018, we issued $600 million of ten-year 4.30% Senior Notes due 2028 and
$400 million of three-year 3.25% Senior Notes due 2021, resulting in aggregate
net proceeds after debt discount of $994 million. The proceeds from these Notes
were used for general corporate purposes, including the repayment of our $400
million, seven-year 3.25% U.S. Dollar Notes due 2018 at maturity, and the
repayment of a portion of our commercial paper borrowings used to finance our
acquisition of ownership interests in TAF and Multipro.
We paid quarterly dividends to shareholders totaling $2.26 per share in 2019.
Total cash paid for dividends increased by 2.7% in 2019. On February 21, 2020,
the board of directors declared a dividend of $.57 per common share, payable on
March 16, 2020 to shareholders of record at the close of business on March 3,
2020.
We entered into an unsecured Five-Year Credit Agreement in January 2018,
allowing us to borrow, on a revolving credit basis, up to $1.5 billion and
expiring in January 2023.

In January 2020, we entered into an unsecured 364-Day Credit Agreement to borrow, on a revolving credit basis, up to $1.0 billion at any time outstanding, to replace the $1.0 billion 364-day facility that expired in January 2020.



The Five-Year and 364 Day Credit Agreements which had no outstanding borrowings
as December 28, 2019, contain customary covenants and warranties, including
specified restrictions on indebtedness, liens and a specified interest expense
coverage ratio.  If an event of default occurs, then, to the extent permitted,
the administrative agents may terminate the commitments under the credit
facilities, accelerate any outstanding loans under the agreements, and demand
the deposit of cash collateral equal to the lender's letter of credit exposure
plus interest.

During the third quarter of 2019, in connection with the divestiture of selected
cookies, fruit and fruit-flavored snacks, pie crusts, and ice cream cones
businesses, the Company withdrew from two multi-employer pension plans and
recorded withdrawal liabilities of $132 million.  While this represents our best
estimate of the cost of withdrawing from the plans at this time, we have not yet
reached agreement on the ultimate amount of the withdrawal liability. Subsequent
to the end of the year, the Company and the lenders under the Five-Year and
364-Day Credit agreements entered into a waiver agreement addressing any matters
that arose or may arise from these liabilities under the agreements, as long as
the aggregate amount of such liabilities does not exceed $250 million.  The
Company was in compliance with all financial covenants contained in these
agreements at December 28, 2019.

Our Notes contain customary covenants that limit the ability of the Company and
its restricted subsidiaries (as defined) to incur certain liens or enter into
certain sale and lease-back transactions and also contain a change of control
provision. There are no significant restrictions on the payment of dividends. We
were in compliance with all covenants as of December 28, 2019.
The Notes do not contain acceleration of maturity clauses that are dependent on
credit ratings. A change in our credit ratings could limit our access to the
U.S. short-term debt market and/or increase the cost of refinancing long-term
debt in the future. However, even under these circumstances, we would continue
to have access to our 364-Day Credit Facility, which expires in January 2021, as
well as our Five-Year Credit Agreement, which expires in January 2023. This
source of liquidity is unused and available on an unsecured basis, although we
do not currently plan to use it.
We monitor the financial strength of our third-party financial institutions,
including those that hold our cash and cash equivalents as well as those who
serve as counterparties to our credit facilities, our derivative financial
instruments, and other arrangements.


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We continue to believe that we will be able to meet our interest and principal
repayment obligations and maintain our debt covenants for the foreseeable
future, while still meeting our operational needs, including the pursuit of
select acquisitions. This will be accomplished through our strong cash flow, our
short-term borrowings, and our maintenance of credit facilities on a global
basis.
Monetization and Accounts Payable programs
We have a program in which customers could extend their payment terms in
exchange for the elimination of early payment discounts (Extended Terms
Program). In order to mitigate the net working capital impact of the Extended
Terms Program for discrete customers, we entered into agreements to sell, on a
revolving basis, certain trade accounts receivable balances to third party
financial institutions (Monetization Programs). Transfers under the Monetization
Programs are accounted for as sales of receivables resulting in the receivables
being de-recognized from our Consolidated Balance Sheet. The Monetization
Programs provide for the continuing sale of certain receivables on a revolving
basis until terminated by either party; however the maximum funding from
receivables that may be sold at any time is currently $1,033 million, but may be
increased or decreased as customers move in or out of the Extended Terms Program
and as additional financial institutions move in or out of the Monetization
Programs. Accounts receivable sold of $774 million and $900 million remained
outstanding under this arrangement as of December 28, 2019 and December 29,
2018, respectively.

The Monetization Programs are designed to directly offset the impact the
Extended Terms Program would have on the days-sales-outstanding (DSO) metric
that is critical to the effective management of the Company's accounts
receivable balance and overall working capital. Current DSO levels within North
America are consistent with DSO levels prior to the execution of the Extended
Term Program and Monetization Programs.

Refer to Note 2 within Notes to Consolidated Financial Statements for further information related to the sale of accounts receivable.



Additionally we have agreements with third parties (Accounts Payable Program) to
provide accounts payable tracking systems which facilitate participating
suppliers' ability to monitor and, if elected, sell our payment obligations to
designated third-party financial institutions. Participating suppliers may, at
their sole discretion, make offers to sell one or more of our payment
obligations prior to their scheduled due dates at a discounted price to
participating financial institutions. Our goal is to capture overall supplier
savings, in the form of payment terms or vendor funding, and the agreements
facilitate the suppliers' ability to sell payment obligations, while providing
them with greater working capital flexibility. We have no economic interest in
the sale of these suppliers' receivables and no direct financial relationship
with the financial institutions concerning these services. Our obligations to
our suppliers, including amounts due and scheduled payment dates, are not
impacted by suppliers' decisions to sell amounts under the
arrangements. However, our right to offset balances due from suppliers against
payment obligations is restricted by the agreements for those payment
obligations that have been sold by suppliers.

Refer to Note 1 within Notes to Consolidated Financial Statements for further information related to accounts payable.



If financial institutions were to terminate their participation in the
Monetization or Accounts Payable Programs, working capital could be negatively
impacted.  In addition, a downgrade in our credit rating could result in higher
costs to participating Accounts Payable Programs suppliers or our extended
payment terms being reversed, the latter of which could negatively impact
working capital.  If working capital is negatively impacted as a result of these
events and we were unable to secure alternative programs, we may have to utilize
our various financing arrangements for short-term liquidity or increase our
long-term borrowings.

OFF-BALANCE SHEET ARRANGEMENTS AND CONTRACTUAL OBLIGATIONS Off-balance sheet arrangements At December 28, 2019, we did not have any material off-balance sheet arrangements.


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Contractual obligations
The following table summarizes our contractual obligations at December 28, 2019:
Contractual obligations                                   Payments due by period
                                                                                                      2025 and
(millions)                   Total        2020        2021        2022        2023        2024         beyond
Long-term debt:
Principal                  $  7,838         620         835       1,039         771         677          3,896
Interest (a)                  2,100         250         216         193         172         158          1,111
Finance leases (b)                -           -           -           -           -           -              -
Operating leases (c)            610         129          98          80          67          55            181

Purchase obligations (d) 1,522 1,011 227 101

      59          42             82
Uncertain tax positions
(e)                              19          19           -           -           -           -              -
Other long-term
obligations (f)                 709         132          77          78          77          75            270
Total                      $ 12,798     $ 2,161     $ 1,453     $ 1,491     $ 1,146     $ 1,007     $    5,540


(a)  Includes interest payments on our long-term debt and payments on our
     interest rate swaps. Interest calculated on our variable rate debt was
     forecasted using the LIBOR forward rate curve as of December 28, 2019.


(b) The total expected cash payments on our finance leases include interest

expense totaling less than $1 million over the periods presented above.




(c)  Operating leases represent the minimum rental commitments under
     non-cancelable operating leases.


(d)  Purchase obligations consist primarily of fixed commitments for raw

materials to be utilized in the normal course of business and for marketing,


     advertising and other services. The amounts presented in the table do not
     include items already recorded in accounts payable or other current
     liabilities at year-end 2019, nor does the table reflect cash flows we are
     likely to incur based on our plans, but are not obligated to incur.
     Therefore, it should be noted that the exclusion of these items from the

table could be a limitation in assessing our total future cash flows under

contracts.

(e) As of December 28, 2019, our total liability for uncertain tax positions was

$90 million, of which $19 million scheduled to be paid in the next twelve

months. We are not able to reasonably estimate the timing of future cash

flows related to the remaining $71 million.

(f) Other long-term obligations are those associated with noncurrent liabilities

recorded within the Consolidated Balance Sheet at year-end 2019 and consist

principally of projected commitments under deferred compensation

arrangements, multiemployer plans, and supplemental employee retirement

benefits. The table also includes our current estimate of minimum

contributions to defined benefit pension and postretirement benefit plans

through 2024 as follows: 2020-$46; 2021-$39; 2022-$40; 2023-$39; 2024-$48;

2025-$68.

In addition, $80 million of insurance loss reserves and $26 million of tax repatriation payable are expected to be paid over the next four and seven years, respectively, are included in the total above.



CRITICAL ACCOUNTING ESTIMATES
Promotional expenditures
Our promotional activities are conducted either through the retail trade or
directly with consumers and include activities such as in-store displays and
events, feature price discounts, consumer coupons, contests and loyalty
programs. The costs of these activities are generally recognized at the time the
related revenue is recorded, which normally precedes the actual cash
expenditure. The recognition of these costs therefore requires management
judgment regarding the volume of promotional offers that will be redeemed by
either the retail trade or consumer. These estimates are made using various
techniques including historical data on performance of similar promotional
programs. Differences between estimated expense and actual redemptions are
normally immaterial and recognized as a change in management estimate in a
subsequent period. On a full-year basis, these subsequent period adjustments
represent approximately 0.3% of our company's net sales. However, our company's
total promotional expenditures (including amounts classified as a revenue
reduction) are significant, so it is likely our results would be materially
different if different assumptions or conditions were to prevail.
Property
Long-lived assets such as property, plant and equipment are tested for
impairment when conditions indicate that the carrying value may not be
recoverable. Management evaluates several conditions, including, but not limited
to, the following: a significant decrease in the market price of an asset or an
asset group; a significant adverse change in the extent or manner in which a
long-lived asset is being used, including an extended period of idleness; and a
current expectation that, more likely than not, a long-lived asset or asset
group will be sold or otherwise disposed of significantly before the end of its
previously estimated useful life. For assets to be held and used, we project the
expected future undiscounted cash flows generated by the long-lived asset or
asset group over the remaining useful life of the primary asset. If the cash
flow analysis yields an amount less than the carrying amount we determine the
fair value of the asset or asset group by using comparable market data. There
are inherent uncertainties associated with the judgments and estimates we use in
these analyses.
At December 28, 2019, we have property, plant and equipment of $3.6 billion, net
of accumulated depreciation, on our balance sheet.

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Goodwill and other intangible assets
We perform an impairment evaluation of goodwill and intangible assets with
indefinite useful lives at least annually during the fourth quarter of each year
in conjunction with our annual budgeting process.
Goodwill impairment testing first requires a comparison between the carrying
value and fair value of a reporting unit with associated goodwill. Carrying
value is based on the assets and liabilities associated with the operations of
that reporting unit, which often requires allocation of shared or corporate
items among reporting units. For the 2019 goodwill impairment test, the fair
value of the reporting units was estimated based on market multiples of sales,
if applicable, and/or earnings before interest, taxes, depreciation and
amortization (EBITDA) and earnings for companies comparable to our reporting
units. In the event the fair value determined using the market multiples
approach is close to the carrying value, we may also supplement our fair value
determination using discounted cash flows. Management believes the assumptions
used for the impairment test are consistent with those utilized by a market
participant performing similar valuations for our reporting units.
Similarly, impairment testing of indefinite-lived intangible assets requires a
comparison of carrying value to fair value of that particular asset. Fair values
of non-goodwill intangible assets are based primarily on projections of future
cash flows to be generated from that asset. For instance, cash flows related to
a particular trademark would be based on a projected royalty stream attributable
to branded product sales discounted at rates consistent with rates used by
market participants. These estimates are made using various inputs including
historical data, current and anticipated market conditions, management plans,
and market comparables.
We also evaluate the useful life over which a non-goodwill intangible asset with
a finite life is expected to contribute directly or indirectly to our cash
flows. Reaching a determination on useful life requires significant judgments
and assumptions regarding the future effects of obsolescence, demand,
competition, other economic factors (such as the stability of the industry,
known technological advances, legislative action that results in an uncertain or
changing regulatory environment, and expected changes in distribution channels),
the level of required maintenance expenditures, and the expected lives of other
related groups of assets.

On December 30, 2018 the Company reorganized our North American business. The
reorganization eliminated the legacy business unit structure and internal
reporting. In addition, the Company changed the internal reporting provided to
the chief operating decision maker (CODM) and segment manager. As a result, the
Company reevaluated its operating segments and reporting units.

In addition, we transferred the management of our Middle East, North Africa, and
Turkey businesses from Kellogg Europe to Kellogg AMEA, effective December 30,
2018.

Refer to Note 4, Goodwill and Other Intangibles, and Note 17, Reportable Segments for further details on these changes.



As a result of these changes in operating segments and related reporting units,
the Company re-allocated goodwill between reporting units where necessary and
compared the carrying value to the fair value of each impacted reporting unit on
a before and after basis. This evaluation was only required to be performed on
reporting units impacted by the changes noted above.

Effective December 30, 2018 in North America, the previous U.S. Snacks, U.S.
Morning Foods, U.S. Specialty Channels, U.S. Frozen Foods, Kashi, Canada and RX
operating segments are now a single operating segment (Kellogg North America).
At the beginning of 2019, the Company evaluated the related impacted reporting
units for impairment on a before and after basis and concluded that the fair
values of each reporting unit exceeded their carrying values.

Approximately $46 million of goodwill was re-allocated between the impacted
reporting units within Kellogg Europe and Kellogg AMEA related to the transfer
of businesses between these operating segments. The Company performed a goodwill
evaluation of the impacted reporting units on a before and after basis and
concluded that the fair value of the impacted reporting units exceeded their
carrying values.

Additionally, during the first quarter of 2019, the Company determined that it
was more likely than not that the Company would be selling selected cookies,
fruit and fruit-flavored snacks, pie crusts, and ice cream cones businesses
within the North America reporting unit. As a result, the Company performed a
goodwill impairment evaluation on the North America reporting unit in the first
quarter of 2019 and concluded that the fair value

                                       47
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exceeded the carrying value of the reporting unit. During the second quarter of
2019, the Company entered into a definitive agreement to sell the businesses to
Ferrero. The sale was completed during the third quarter of 2019 and resulted in
the divestiture of the net assets and liabilities of these businesses, included
in the North America reporting unit, including $191 million of Goodwill and $765
million of Net Intangibles. In addition to the cash consideration received, the
Company entered into a perpetual royalty-free licensing agreement with Ferrero,
allowing Kellogg the use of certain brand names for cracker products. The
license agreement was fair valued at $18 million and recorded as an
indefinite-lived intangible asset.
At December 28, 2019, goodwill and other intangible assets amounted to $8.4
billion, consisting primarily of goodwill and brands originally associated with
the 2001 acquisition of Keebler Foods Company and the 2012 acquisition of
Pringles. Within this total, approximately $2.1 billion of non-goodwill
intangible assets were classified as indefinite-lived, including $1.7 billion
related to trademarks, comprised principally of Pringles and cracker-related
trademarks. The majority of these intangible assets are recorded in our North
America reporting unit. The Company currently believes the fair value of
goodwill and other intangible assets exceeds their carrying value and that those
intangibles so classified will contribute indefinitely to cash flows. Through
impairment testing performed during the fourth quarter of 2019, no heightened
risk of impairment of individual intangible assets or reporting units was
identified.
Additionally the Company has goodwill of $606 million and $373 million at
December 28, 2019 related to the Multipro and RX reporting units, respectively.
The Company performed additional goodwill impairment testing for Multipro using
both an EBITDA market multiple and discounted cash flow method. The Company
performed additional goodwill impairment testing for RX using both a sales
market multiple and discounted cash flow method. Significant assumptions
utilized within the Multipro discounted cash flow model include forecasted net
sales growth and gross margin. The significant assumption utilized within the RX
discounted cash flow model is forecasted net sales growth. The Company
determined the fair value of Multipro and RX exceed the carrying value and no
heightened risk of impairment exists for the reporting units.
Retirement benefits
Our company sponsors a number of U.S. and foreign defined benefit employee
pension plans and also provides retiree health care and other welfare benefits
in the United States and Canada. Plan funding strategies are influenced by tax
regulations and asset return performance. A majority of plan assets are invested
in a globally diversified portfolio of debt and equity securities with smaller
holdings of other investments. We recognize the cost of benefits provided during
retirement over the employees' active working life to determine the obligations
and expense related to our retiree benefit plans. Inherent in this concept is
the requirement to use various actuarial assumptions to predict and measure
costs and obligations many years prior to the settlement date. Major actuarial
assumptions that require significant management judgment and have a material
impact on the measurement of our consolidated benefits expense and accumulated
obligation include the long-term rates of return on plan assets, the health care
cost trend rates, the mortality table and improvement scale, and the interest
rates used to discount the obligations for our major plans, which cover
employees in the United States, United Kingdom and Canada.
Our expense recognition policy for pension and nonpension postretirement
benefits is to immediately recognize actuarial gains and losses in our operating
results in the year in which they occur. Actuarial gains and losses are
recognized annually as of our measurement date, which is our fiscal year-end, or
when remeasurement is otherwise required under generally accepted accounting
principles.
Additionally, for purposes of calculating the expected return on plan assets
related to pension and nonpension postretirement benefits we use the fair value
of plan assets.
To conduct our annual review of the long-term rate of return on plan assets, we
model expected returns over a 20-year investment horizon with respect to the
specific investment mix of each of our major plans. The return assumptions used
reflect a combination of rigorous historical performance analysis and
forward-looking views of the financial markets including consideration of
current yields on long-term bonds, price-earnings ratios of the major stock
market indices, and long-term inflation. Our U.S. plan model, corresponding to
approximately 72% of our trust assets globally, currently incorporates a
long-term inflation assumption of 2.5% and a 2019 weighted-average active
management premium of 0.93% (net of fees) validated by historical analysis and
future return expectations. Although we review our expected long-term rates of
return annually, our benefit trust investment performance for one particular
year does not, by itself, significantly influence our evaluation. Our expected
rates of return have generally not been revised, provided these rates continue
to fall within a "more likely than not" corridor of between the 25th and
75th percentile of expected long-term returns, as determined by our modeling
process. Our assumed rate of return for U.S. plans in 2019 was 7.5% prior to the
mid-year remeasurement, and 7.0% after the mid-year

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remeasurement, based on an updated target portfolio mix with an active
management premium of 0.80% (net of fees), equated to approximately the 53rd
percentile and 54th percentile expectation of our model, respectively. Similar
methods are used for various foreign plans with invested assets, reflecting
local economic conditions. Foreign trust investments represent approximately 28%
of our global benefit plan assets.
Based on consolidated benefit plan assets at December 28, 2019, a 100 basis
point increase or decrease in the assumed rate of return would correspondingly
increase or decrease 2020 benefits expense by approximately $64 million. For the
years ended December 28, 2019 and December 29, 2018, our actual return on plan
assets exceeded (was less than) the recognized assumed return by $730 million
and $(845) million, respectively.
To conduct our annual review of health care cost trend rates, we model our
actual claims cost data over a five-year historical period, including an
analysis of pre-65 versus post-65 age groups and other important demographic
components in our covered retiree population. This data is adjusted to eliminate
the impact of plan changes and other factors that would tend to distort the
underlying cost inflation trends. Our initial health care cost trend rate is
reviewed annually and adjusted as necessary to remain consistent with recent
historical experience and our expectations regarding short-term future trends.
In comparison to our actual five-year compound annual claims cost growth rate of
approximately 5.12%, our initial trend rate for 2020 of 5.25% reflects the
expected future impact of faster-growing claims experience for certain
demographic groups within our total employee population. Our initial rate is
trended downward by 0.25% per year, until the ultimate trend rate of 4.5% is
reached. The ultimate trend rate is adjusted annually, as necessary, to
approximate the current economic view on the rate of long-term inflation plus an
appropriate health care cost premium. Based on consolidated obligations at
December 28, 2019, a 100 basis point increase in the assumed health care cost
trend rates would increase 2020 benefits expense by approximately $3 million and
generate an immediate loss recognition of $7 million. A one percent increase in
2020 health care claims cost over that projected from the assumed trend rate
would result in an experience loss of approximately $7 million and would
increase 2020 expense by $0.3 million. Any arising health care claims
cost-related experience gain or loss is recognized in the year in which they
occur. The experience gain arising from recognition of 2019 claims experience
was approximately $15 million.

Assumed mortality rates of plan participants are a critical estimate in
measuring the expected payments a participant will receive over their lifetime
and the amount of expense we recognize. In 2019, the Society of Actuaries (SOA)
published updated mortality tables and an updated improvement scale. The
expectations of future mortality rates in the new SOA tables were consistent
with prior Kellogg mortality assumptions.  In determining the appropriate
mortality assumptions as of 2019 fiscal year-end, we adopted the new SOA tables
with collar adjustments based on Kellogg's current population.  In addition,
based on mortality information available from the Social Security Administration
and other sources, we developed assumptions for future mortality improvement in
line with our expectations for future experience. The change to the mortality
assumption impacted the year-end pension and postretirement benefit obligations
by $77 million and ($13) million, respectively.
To conduct our annual review of discount rates, we selected the discount rate
based on a cash-flow matching analysis using Willis Towers Watson's proprietary
RATE:Link tool and projections of the future benefit payments constituting the
projected benefit obligation for the plans. RATE:Link establishes the uniform
discount rate that produces the same present value of the estimated future
benefit payments, as is generated by discounting each year's benefit payments by
a spot rate applicable to that year. The spot rates used in this process are
derived from a yield curve created from yields on the 40th to 90th percentile of
U.S. high quality bonds. A similar methodology is applied in Canada and Europe,
except the smaller bond markets imply that yields between the 10th and 90th
percentiles are preferable and in the U.K. the underlying yield curve was
derived after further adjustments to the universe of bonds to remove government
backed bonds. We use a December 31 measurement date for our defined benefit
plans. Accordingly, we select yield curves to measure our benefit obligations
that are consistent with market indices during December of each year.
Based on consolidated obligations at December 28, 2019, a 25 basis point decline
in the yield curve used for benefit plan measurement purposes would decrease
2020 benefits expense by approximately $8 million and would result in an
immediate loss recognition of $238 million. All obligation-related actuarial
gains and losses are recognized immediately in the year in which they occur.
Despite the previously-described policies for selecting major actuarial
assumptions, we periodically experience material actuarial gains or losses due
to differences between assumed and actual experience and due to changing
economic conditions. During 2019, we recognized a net actuarial loss of
approximately $94 million compared to a net actuarial loss of approximately $346
million in 2018. The total net loss recognized in 2019 was driven by a $730
million gain from better than expected asset returns, offset by a loss of
approximately $824 million of plan

                                       49
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experience and assumption changes, including decreases in the discount rate and
the change in mortality assumptions. During 2019, we also recognized curtailment
gains of $19 million related to benefit changes and certain events affecting our
benefit programs.
During 2019, we made contributions in the amount of $10 million to Kellogg's
global tax-qualified pension programs. This amount was mostly non-discretionary.
Additionally, we contributed $18 million to our retiree medical programs.
Income taxes
Our consolidated effective income tax rate is influenced by tax planning
opportunities available to us in the various jurisdictions in which we operate.
The calculation of our income tax provision and deferred income tax assets and
liabilities is complex and requires the use of estimates and judgment.

We recognize tax benefits associated with uncertain tax positions when, in our
judgment, it is more likely than not that the positions will be sustained upon
examination by a taxing authority. For tax positions that meet the more likely
than not recognition threshold, we initially and subsequently measure the tax
benefits as the largest amount that we judge to have a greater than 50%
likelihood of being realized upon ultimate settlement. Our liability associated
with unrecognized tax benefits is adjusted periodically due to changing
circumstances, such as the progress of tax audits, new or emerging legislation
and tax planning. The tax position will be derecognized when it is no longer
more likely than not of being sustained. Significant adjustments to our
liability for unrecognized tax benefits impacting our effective tax rate are
separately presented in the rate reconciliation table of Note 13 within Notes to
Consolidated Financial Statements.
Management monitors the Company's ability to utilize certain future tax
deductions, operating losses and tax credit carryforwards, prior to expiration
as well as the reinvestment assertion regarding our undistributed foreign
earnings. Changes resulting from management's assessment will result in impacts
to deferred tax assets and the corresponding impacts on the effective income tax
rate. Valuation allowances were recorded to reduce deferred tax assets to an
amount that will, more likely than not, be realized in the future.

On December 22, 2017, the U.S. government enacted comprehensive tax legislation
commonly referred to as the Tax Cuts and Jobs Act (the "Tax Act"). The Tax Act
includes a provision designed to tax currently global intangible low taxed
income (GILTI) starting in 2018. Under the provision, a U.S. shareholder is
required to include in gross income the amount of its GILTI, which is 50% of the
excess of the shareholder's net tested income of its controlled foreign
corporation over the deemed tangible income return. The amount of GILTI included
by a U.S. shareholder is computed by aggregating all controlled foreign
corporations (CFC). Shareholders are allowed to claim a foreign tax credit for
80 percent of the taxes paid or accrued with respect to the tested income of
each CFC, subject to some limitations.

ACCOUNTING STANDARDS TO BE ADOPTED IN FUTURE PERIODS



Cloud Computing Arrangements. In August 2018, the FASB issued ASU 2018-15:
Intangibles - Goodwill and Other - Internal-Use Software: Customer's Accounting
for Implementation Costs Incurred in a Cloud Computing Arrangement that is a
Service Contract. The ASU allows companies to capitalize implementation costs
incurred in a hosting arrangement that is a service contract over the term of
the hosting arrangement, including periods covered by renewal options that are
reasonably certain to be exercised. The ASU is effective for fiscal years, and
interim periods within those years, beginning after December 15, 2019 and can be
applied retrospectively or prospectively. Early adoption is permitted. The
Company plans to adopt the ASU in the first quarter of 2020 and apply it
prospectively. The adoption is not expected to have a material impact to the
Company's Consolidated Financial Statements.

Compensation Retirement Benefits. In August 2018, the FASB issued ASU 2018-14:
Disclosure Framework-Changes to the Disclosure Requirements for Defined Benefit
Plans. The ASU removed disclosures that no longer are considered cost
beneficial, clarified the specific requirements of disclosures, and added
disclosure requirements identified as relevant. The ASU is effective for fiscal
years, and interim periods within those years, beginning after December 15, 2020
and can be applied retrospectively or prospectively. Early adoption is
permitted. We are currently assessing when to adopt the ASU and the impact of
adoption.


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FUTURE OUTLOOK
The Company issued its initial financial guidance for 2020. Specifically, the
Company is projecting:

Organic net sales to increase by 1-2%.



Currency-neutral adjusted operating profit to decline approximately (4)%, as the
absence of the results from the divested businesses more than offsets growth in
the base business.

Currency-neutral adjusted earnings per share to decline by approximately (3)-(4)%, as the absence of results from the divested businesses more than offset growth in the base business.

Non-GAAP operating cash flow to improve to $0.9-1.0 billion.



We are unable to reasonably estimate the potential full-year financial impact of
mark-to-market adjustments because these impacts are dependent on future changes
in market conditions (interest rates, return on assets, and commodity prices).
Similarly, because of volatility in foreign exchange rates and shifts in country
mix of our international earnings, we are unable to reasonably estimate the
potential full-year financial impact of foreign currency translation.

As a result, these impacts are not included in the guidance provided. Therefore,
we are unable to provide a full reconciliation of these non-GAAP measures used
in our guidance without unreasonable effort as certain information necessary to
calculate such measure on a GAAP basis is unavailable, dependent on future
events outside of our control and cannot be predicted without unreasonable
efforts by the Company.
See the table below that outlines the projected impact of certain other items
that are excluded from non-GAAP guidance for 2020:
Impact of certain items excluded from Non-GAAP                               Earnings Per
guidance:                                        Net Sales  Operating Profit    Share
Business and portfolio realignment (pre-tax)                   ~$60-$70M

~$0.17-$0.20


Income tax impact applicable to adjustments,
net**                                                                       

~$0.04


Currency-neutral adjusted guidance*               (2)%-0%        ~(4)%      

~(3)%

Absence of results from divested businesses ~4% 53rd week

                                        (1)%-(2)%
Organic guidance                                   1%-2%


* 2020 full year guidance for net sales, operating profit, and earnings per
share are provided on a non-GAAP basis only because certain information
necessary to calculate such measures on a GAAP basis is unavailable, dependent
on future events outside of our control and cannot be predicted without
unreasonable efforts by the Company. These items for 2020 include impacts of
mark-to-market adjustments for pension plans (service cost, interest cost,
expected return on plan assets, and other net periodic pension costs are not
excluded), commodities and certain foreign currency contracts. The Company is
providing quantification of known adjustment items where available.

Reconciliation of Non-GAAP amounts - Cash Flow Guidance (billions)


                                                        Full Year 2020
Net cash provided by (used in) operating activities       ~$1.5-$1.6
Additions to properties                                    ~($0.6)
Cash Flow                                                 ~$0.9-$1.0




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