BATTLE CREEK, Mich. -- Hot off the heels of their first delicious collaboration, Kellogg and Little Debbie are joining forces to transform a classic childhood treat into cereal with new Kellogg's Little Debbie Cosmic Brownies Cereal.
Featuring crispy, brownie squares with cosmic rainbow pieces, each bite delivers the fudgy chocolate flavor of the iconic Little Debbie Cosmic Brownies. Every nostalgia-evoking spoonful will bring your favorite galactic snack to breakfast for an out-of-this world experience!
'We are very excited to see one of our most loved Little Debbie product, Little Debbie Cosmic Brownies, transformed into cereal by Kellogg,' said Jeff Badger, vice president of marketing at McKee Foods. 'The cereal delivers the flavor of Little Debbie Cosmic Brownies in a fun new way. It is delicious in a bowl with milk, or straight out of the box as a snack.'
Now cereal and brownie fans alike can experience Little Debbie Cosmic Brownies in a variety of ways, from the original fudgy brownie topped with icing and colorful candy-coated chocolate pieces, to this exciting new cereal!
Kellogg's Little Debbie Cosmic Brownies Cereal is now available in stores nationwide and online at a suggested retail price of $3.99 for an 8.2-ounce box and $5.69 for a 13.2-ounce box. For more information, follow Kellogg on Facebook, Instagram and Twitter, and Little Debbie on Facebook, Instagram and Twitter.
About the Little Debbie brand
McKee Foods' Little Debbie brand is America's No. 1 selling snack cake and is increasing its presence in the breakfast pastry and cookie categories. More than 138 billion Little Debbie snacks have been sold by retailers since 1960 in the United States and Canada. Every week, Little Debbie snacks are baked fresh and delivered from our bakeries to your communities - that's why they're so fresh tasting. Wholesale distributors, who are members of your communities, purchase these products from McKee Foods and sell them to local retailers, and ensure that the freshest products are available in your stores. In fact, you'll find our quality pledge and our guaranteed fresh date on every package. Visit littledebbie.com for more information. You can also find us on Facebook, Instagram and Twitter.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles, Cheez-It, Special K, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR, MorningStar Farms and more. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's Better Days purpose platform, we're helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
SOURCE Kellogg Company
For further information: Kellogg's Media Hotline, (269) 961-3799, media.hotline@kellogg.com; Weber Shandwick, Xenja Lindberg, (617) 520-7014, xlindberg@webershandwick.com
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