KnowBe4, Inc. entered into a definitive agreement to acquire MediaPro Holdings, LLC for approximately $40 million on February 12, 2021. As reported, the transaction was funded using $13.3 million cash on hand with the remainder of the purchase price paid through issuance of 31,136 shares of Class B common stock. The preliminary purchase price is expected to be between $30 million and $40 million, subject to certain working capital adjustments and the finalization of the Company?s common stock valuation. MediaPRO team joined KnowBe4. KnowBe4, Inc. completed the acquisition of MediaPro Holdings, LLC for $37.8 million on March 1, 2021. The acquisition was funded using cash consideration of approximately $11.2 million, net of cash acquired of $1.9 million, and equity consideration of $24.7 million. Robert W. Baird & Co. Incorporated acted as financial advisor to MediaPro Holdings, LLC.