Koios Beverage Corp. announced that its entire line of Fit Soda is now available at Balducci's and Kings Food Markets on the East Coast. Kings Food Markets is a premium American grocery chain headquartered inarsippany, New Jersey, with stores in northern New Jersey, New York, and Connecticut.

Kings Food Markets acquired Balducci's in 2009. It's worth noting that Balducci's and Kings food Markets, which are now carrying Fit Soda(TM), are both part of the Albertsons family of stores. Albertsons is a major grocery retailer that owns more than 2,200 stores under various banners, including Albertsons, Safeway, Vons, Jewel-Osco, Acme Markets, and Balducci's. Within New Jersey, Albertsons operates 47 Acme Markets and 17 Kings Food Markets.

In 2015, Albertsons merged with Safeway and later went public in 2020. Fit Soda has been rapidly expanding and has been placed in other well-known regional grocery chains such as Food Lion, Roche Bros. and Sprouts Farmers Market.

With the Company's commitment to producing healthy, delicious, and innovative beverages, Fit Soda is poised for continued growth and success in the years to come. Regional grocery stores play a crucial role in building national brands, as they serve as a testing ground for new products and help generate buzz among consumers. With the inclusion of Fit Soda(TM) at Balducci's andKings Food Markets, the brand gains access to a larger customer base and expands its reach in the Eastern United States.

By partnering with regional grocery chains, Fit Soda can build a loyal customer base and generate brand awareness that can ultimately contribute to building a national brand. The success of Fit Soda in these regional grocery stores is a testament to the brand's appeal and potential for growth. As more consumers seek out healthier beverage options, Fit Soda is well-positioned to capture a larger share of the market and become a nationally recognized brand.