KonaRed Corporation announced its re-positioning of distributor relationships in Hawaii. These new initiatives include signing of Hawaii Foodservice Alliance (HFA) and Hawaii Coffee Connection (HCC), two major retail distributors in the Hawaii food and beverage markets. Along with KonaRed beverages, HFA and HCC will also be handling the Company's line of coffees and powders and expect to build on KonaRed's strong existing brand presence in Hawaii.