Eindhoven, The Netherlands - Royal Philips Electronics
(NYSE: PHG, AEX: PHI) is delighted to have received a
prestigious IDEA award for the Sonicare AirFloss.
The Philips Sonicare AirFloss has been awarded Bronze in
the new bathroom, spas and wellness category of the
International Design Excellence Awards 2012.
"We are particularly proud of this achievement for the
Airfloss. This is worthy recognition for an outstanding
innovative product. The designers were working with
completely new technology to create a product that was
ergonomic and intuitive to use as well as effective," says
Sean Carney, Chief Design Officer.
From the outset, the design team working on the development
of the Sonicare Airfloss knew that they were creating a
revolution in oral care. The aim was to design the most
user-friendly device that delivered the benefits offered by
microburst technology. The most important design innovation
of the product was the slim-angled nozzle, which offers
significant functional enhancement. "We needed to develop a
very specific shape that could be used intuitively to reach
all the areas of the mouth," says Bart Massee, Senior
Design Manager, Health and Wellness.
About Philips Sonicare Airfloss
Using the breakthrough innovation of microburst technology,
Sonicare AirFloss is designed to make flossing easier,
maximize plaque removal and improve gum health. It delivers
a rapid burst of air and water droplets that effectively
and gently clean between the teeth. Less than one teaspoon
of water or mouthwash is needed to clean the whole mouth
within a minute.
Read more about
designing the Airfloss.
Find out more about the Philips
Sonicare Airfloss.
Download a high res image
here.
About the IDEA awards
With its roots reaching back to 1938 and founded in 1965,
the Industrial Designers
Society of America (IDSA) is the world's oldest,
largest, member-driven society for industrial design. For
over 30 years the society has produced the renowned International Design
Excellence Awards (IDEA) program which fosters
business and public understanding about the impact of
industrial design on the quality of life and the economy.
This is the premier international competition honoring
design excellence in products, ecodesign, interaction
design, packaging, strategy, research and concepts. In 2012
six new categories were introduced: digital design, social
impact design, bathroom, spas and wellness, gardens and
outdoors, kitchens, and living room and bedroom. The Henry
Ford houses IDEA winners in its permanent collection to
continue to tell the story of American innovation. Curve
magazine, Core 77 and Yanko Design are IDEA 2012 media
sponsors.
For further information, please contact:
Annemieke Strous
Philips Design Communications
Tel: +31 (0)6 2952 1874
E-mail: Annemieke.Strous@philips.com
www.design.philips.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG,
AEX: PHI) is a diversified health and well-being company,
focused on improving people's lives through meaningful
innovation. As a world leader in healthcare, lifestyle
and lighting, Philips integrates technologies and design
into people-centric solutions, based on fundamental
customer insights and the brand promise of "sense and
simplicity." Headquartered in the Netherlands, Philips
employs approximately 122,000 employees with sales and
services in more than 100 countries worldwide. With sales
of EUR 22.6 billion in 2011, the company is a market
leader in cardiac care, acute care and home healthcare,
energy efficient lighting solutions and new lighting
applications, as well as lifestyle products for personal
well-being and pleasure with strong leadership positions
in male shaving and grooming, portable entertainment and
oral healthcare.www.philips.com/newscenter.
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