Shakey's Pizza Asia Ventures, Inc. Enters into Master Franchise Agreement with Koufu Group Limited to Bring the R&B Milk Tea Brand to the Philippines
August 24, 2020 at 08:02 pm EDT
Shakey's Pizza Asia Ventures Inc. has entered into a master franchise agreement with Koufu Group Limited to bring the R&B milk tea brand to the Philippines. Under the agreement, PIZZA shall be awarded the territorial rights to sell R&B milk tea, bubble tea, and other specialty tea drinks in the Philippines, through stand-alone store formats and co-branding in select Shakey's and Peri-Peri Charcoal Chicken outlets. This co-branding strategy allows PIZZA to leverage on its well-established store network throughout the Philippines, and its strong delivery presence due to an already established in-house delivery infrastructure.