L'Oréal announces the signing of a long-term, worldwide licensing agreement with Prada for the creation, development and distribution of luxury beauty products under the Miu Miu brand, which will join the luxury division of the world's number one cosmetics company.

'Miu Miu was born in 1993 from the independent and unconventional spirit of Miuccia Prada. Since then, this unique luxury brand has embodied experimental creativity in the world of couture and fashion', says the French group.

The financial terms of this licensing agreement are not specified, and the first fragrances launched by L'Oréal are expected in 2025. The agreement will come into force following the usual regulatory approvals.

Copyright (c) 2024 CercleFinance.com. All rights reserved.