La-Z-Boy Incorporated announced the launch of next-gen 3D product configuration and WebAR OnDemand?? technology, now available on the la-z-boy.com website. Powered by 3D Cloud by Marxent, the innovative tech initiative is part of La-Z-Boy's Century Vision strategic plan.

Aimed at delivering the transformational power of comfort with a consumer-first approach, La-Z-Boy is investing in a range of innovative new shopping and brand experiences for both digital platforms and brick-and-mortar shopping environments. The upgraded product configurators and the addition of appless AR provide an immersive brand experience that bridges online product research with the in-store experience. With over 29 million possible configurations quickly and easily available to consumers, WebAR OnDemand brings a new level of convenience to shoppers who want to research, configure, and plan furniture purchases online before visiting a physical retail location.

This marks a significant departure from conventional approaches to augmented reality for retail. La-Z-Boy's innovative approach uses 3D Cloud WebAR OnDemand to automate 3D content creation and deploy WebAR at scale. With WebAR, sessions are up over 150% versus in-app AR usage when the company was relying completely on app-based AR.

With WebAR, sessions are up over 150% versus in-app AR usage when the company was relying completely on app-based AR. How it works: Visit any La-Z-Boy upholstered furniture product page on a web browser or mobile device. Try the Soren Rocking Recliner or the Joel Reclining Sofa.

Configure on a desktop or mobile device. View from any angle. Download a JPG or PNG at any angle.

If using a mobile device, view the configured product in AR. QR code support will be added for desktop users later this year. In addition to WebAR and 3D Cloud Product Configurators, La-Z-Boy's in-house design program uses the 3D Cloud Room Planner to deliver customized floorplans with photorealistic 3D renderings to design clients.

Engineered with efficiency and scale in mind, all of their 3D applications are powered by the 3D Cloud product experience platform and utilize the same 3D models and materials.