Lassonde Industries : Press releases - 17 March 2022 Lassonde launches campaign to combat food insecurity

Funds raised by the "1 JUICE 1 DONATION" campaign through its Oasis brand will be donated to La Tablée des Chefs

MONTREAL, March 17, 2022 - In a context where economic inflation and rising fuel prices have an impact on the cost of food, the situation is becoming more difficult for some individuals and families. Lassonde, North American leader in the sale of fruit and vegetable juices and beverages, is partnering its Oasis juice brand with La Tablée des Chefs in its mission to fight food insecurity and educate young people in developing their food autonomy.

From March 17 to 23, 2022, for every purchase of an Oasis juice product that is part of this fundraising campaign in IGA grocery stores, 50 cents ($0.50) will be donated to La Tablée des Chefs in order to support their actions towards individuals and families facing food insecurity. Each participating Oasis juice product purchased at IGA will generate a donation from Lassonde, up to $40,000.

A long-standing food association

Lassonde has been working with La Tablée des Chefs in various ways since 2018. The different partnership projects implemented over the years have raised 400,000 dollars that contributed to fighting food insecurity by feeding those in need. In this way, Lassonde, in its role as a major food producer, supports the vision of the many chefs and other community representatives who have the will and energy to improve people's lives.

"Lassonde is a direct player in the food chain and we know how much campaigns like this can help many Quebec families in feeding themselves properly," said Claire Bara, President of the A. Lassonde Inc. subsidiary. "Quebecers, while shopping at the grocery store between March 17 and 23, will have the opportunity to join us by selecting an Oasis juice product during the 1 JUICE 1 DONATION campaign. It's a small gesture of encouragement that can go a long way in people's lives."

"We are pleased to be able to count again on Lassonde, who renews its support for our mission," said Jean-François Archambault, General Director and Founder of La Tablée des Chefs. "The support of Quebecers and corporate entities will always be very important to our team, and teaming up with Lassonde helps to further raise public awareness of the needs and issues of individuals and families doing their best to feed themselves properly, especially in these times of seemingly cumulative challenges, financial or otherwise. Together, we are helping to better feed people through our activities and programs, such as our Culinary Camps and our Food Recovery Program."

About La Tablée des Chefs

La Tablée des Chefs is a non-profit organization whose mission is to feed people in need and develop young people's culinary education. Over the past 20 years, more than 13 million servings have been distributed and over 45,000 young people have benefited from our culinary education program offerings.

www.tableedeschefs.org.