Laybuy has announced it has appointed John Gillian into a newly created role of General Manager UK and Europe. In the new role, John will be responsible for all UK operations, including day-to-day responsibility for developing and implementing strategy to deliver continued growth in that market. John joins Laybuy from Criteo where he was the Vice President (VP) for Europe with responsibility for the performance and go-to-market strategy in the region. Prior to that, he spent nearly a decade at Google in various leadership roles where he led teams dedicated to driving digital transformation for Google's customers.