The Supervisory Board of Leifheit Aktiengesellschaft appointed Mr. Alexander Reindler (54) as Chairman of the company?s Board of Management as of December 1st 2023. He takes over the role from Mr. Stefan De Loecker, who stepped in on an interim basis starting August 2023, and who resumes his position as Deputy Chairman of the Supervisory Board of Leifheit AG after the entry of Mr. Alexander Reindler. As the Chairman of the Board and Chief Executive Officer (CEO) he will be responsible for Marketing, Sales, Human Resources/Legal & IP and for the private label business of Herby and Birambeau.

The Management Board furthermore consists of Mr. Marco Keul as Chief Financial Officer (CFO) and Mr. Igor Iraeta Munduate as Chief Operating Officer (COO). Mr. Alexander Reindler spent his professional life in the consumer goods industry at Beiersdorf AG. He brings more than 25 years of international experience in leading positions in marketing, sales and management along.

He has worked in Germany, Russia, Latin America and Africa, among other countries. Most recently, Mr. Alexander Reindler has been responsible for the global Health Care Business (Hansaplast, Elastoplast, Curitas) at Beiersdorf AG since 2019. Under his leadership, a unique turnaround was achieved from a stagnating business into a growth engine for the company with expansion of market positions and high profitability.

In the process the business unit developed into a pioneer of modern employee management and high employee motivation. Mr. Alexander Reindler is married and has two children.