LeoVegas Group and Premier League Champions Manchester City have announced a new partnership that will see LeoVegas Group become the Club's Official Betting Partner in Europe and Canada. With a long history of collaborating with sports teams, the partnership with Manchester City is a natural choice for LeoVegas Group given they are both leaders in their respective industries. Through this partnership, LeoVegas Group and Manchester City will create extra excitement around the sport through cobranded content with both the men's and women's first teams and, LeoVegas customers will benefit from being closer to club events, including unique matchday experiences.

The LeoVegas brand will feature across in-stadia assets at both the Etihad Stadium and Academy Stadium, in addition to appearing on the men's first team training kit sleeve for the 2022/23 season. The partnership will enable LeoVegas to reach a wider global audience, and it is a part of the Group's ambition to offer the greatest igaming experience.