Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.
Estimated Results for Year 2011 and Outlook for Year 2012This announcement is made by Li Ning Company Limited (the "Company", together with its subsidiaries, collectively the "Group"), pursuant to Rule 3.09( ) of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited, as part of the Company's ongoing effort to maintain and enhance the transparency as well as to ensure the timely disclosure of information to shareholders and investors.
Shareholders and investors are advised to exercise caution when dealing in the shares of the Company. Estimated Results for Year 2011
Consistent with the Group's communications with the capital
market over the past year, in view of the current market
situation of the sporting goods industry in China, as well as
the challenges the Group is facing in the present stage of
its corporate development, the Group's financial performance
will be affected in the short term. Based on an initial
review of the Group's unaudited consolidated management
accounts for the year ended 3 December 20 , the management's
estimates of the key financial results for the year 20 are as
follows:
• Due to the flat growth in orders and the repurchase of a
portion of inventory from distributors, the Group's revenue
is estimated to decline by approximately 6-7% when compared
with that of 20 0.
• It is estimated that the new wholesale discounting policy,
combined with the increase in production costs, will result
in a decrease in gross profit margin by approximately - .5
percentage points when compared with 47.3% recorded in 20
0.
• As the Group maintained or further increased its investment
in areas such as branding, products and human resources
during the year, it is estimated that the overall expense
ratio (including distribution costs and administrative
expenses) will increase by approximately 7-8 percentage
points from 33% recorded in 20 0.
• Other income is expected to decline when compared with that
of 20 0, mainly due to a decrease in local government
grants.
• As a combined result of the above factors, the margin of
profit attributable to equity holders is expected to decline
by approximately 7-8 percentage points from .7% recorded in
20 0.
The above estimation is broadly in line with the Company's
performance guidance disclosed to investors in 20 . The
Group's consolidated management accounts for the year ended 3
December 20 have not yet been reviewed and approved by the
Company's auditor and audit committee. The Group plans to
announce details relating to its annual results for the year
20 around the end of March 20 2.
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Outlook for Year 2012
In view of the challenges currently faced by the sporting
goods industry in China, the Group will continue to
proactively implement a range of reform strategies in 20 2.
Key measures include:
• Focus on its core business, enhance operational efficiency,
carry out reforms in organisational structure and introduce
across-the-board cuts in expenses (with the exception of
expenses relating to brand marketing and promotion and
product research and development), in particular by reducing
day-to-day expenses and enhancing staff efficiency, so as to
improve the net profit margin.
• Adjust product structure and control procurement costs in
order to enhance product gross profit margins.
• Press ahead with distribution channel reforms, enhance
retail efficiency in the second- to fourth-tier markets, and
undergo further clearance of inventory at the retail level to
accelerate cash conversion.
• Leverage the opportunities afforded by the London Olympic
Games to enhance brand image.
The Group remains cautious of the macro-economic environment
in China in 20 2 and the adjustments the sporting goods
industry is undergoing. Nevertheless, the board of directors
and the management of the Company believe that the Group's
strategies and their implementation measures are both
rational and on the correct course. In this coming year, the
Group will be committed to improving its operational
efficiency and focusing on the effective execution of its
strategies in order to lay a solid foundation on which to
achieve the Group's long-term vision and objectives.
By order of the board
Chairman
Hong Kong, 9 January 20 2
As at the date of this announcement, the executive directors of the Company are Mr. Li Ning, Mr. Zhang Zhi Yong and Mr. Chong Yik Kay. The non-executive directors are Mr. Lim Meng Ann, Mr. Chu Wah Hui and Mr. James Chun-Hsien Wei. The independent non-executive directors are Mr. Koo Fook Sun, Louis, Ms. Wang Ya Fei and Mr. Chan Chung Bun, Bunny.
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Documents associés | |
ESTIMATED RESULTS FOR YEAR 2011 AND OUTLOOK FOR YEAR 2012 (in PDF) |