Presentation Material for

Business Plan and Growth Potential

July 2022

LIFENET INSURANCE COMPANY

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

Table of Contents

  • Company Overview and Japanese Life Insurance Industry Trends
  • Business Model
  • Growth Strategy
  • Risk Information

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

1

Lifenet is…

  • Lifenet's management philosophy is helping our customers embrace life more fully by offering comprehensible, cost- competitive and convenient products and services based on the highest levels of business integrity.
  • With the internet as our main sales channel, we utilize technology and strive to be the leading company driving the growth of the online life insurance market through our customer-centric products and services.

Comprehensible

Cost-Competitive

Convenient

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

2

LIFENET Manifesto

  • The Lifenet Manifesto contains the guiding principles for our company.
  • It was formulated by the company founders through repeated discussions on the direction of the company before business commencement.

Comprehensible, Cost-Competitive, Convenient

    1. Our Guiding Principles
  2. Creating the life insurance of the future without losing sight of its original premise: "an ounce of prevention is worth more than a pound of cure."
  3. Listening to what our customers are saying. Recognizing their needs and acting accordingly. Allowing our actions to be borne out of their voices and needs.
  4. Delivering the caliber of products and services that we would feel confident recommending to our own friends and families.
  5. Being a "straight-shooter". Committing to transparency. Communicating openly about our management team, our products, and our employees.
  6. Embracing diversity and dialogue to keep us abreast of changing needs and preferences. Delivering peace of mind that we'll be around in 100 years.
  7. Acting in good faith means always taking the high road when it comes to compliance and ethics.
    1. Making Life Insurance Accessible Again - Headache-free
  2. Helping the customers help themselves. By making our materials easy to understand, customers can determine which coverage is truly the best fit.
  3. Turning "clauses" in the insurance contract into succinct points that your grandmother could grasp.
  4. Making all touch points headache-free. Beyond the application process, ensuring the claims and billing processes are also easy to understand.
  1. Making Life Insurance Accessible Again - Affordable
  1. Giving the customer what he/she needs. No more, no less at a fair price.
  2. Staying vigilant as to how we can provide our products more cost- efficiently.
  3. Always putting ourselves in our customers' shoes in thinking about how to minimize their premiums.

IV. Making Life Insurance Accessible Again - Convenient

  1. Thinking about our customers' convenience from every angle and every touch point along the way.
  2. Forming alliances with like-minded partners who can add value above and beyond our products and services to our customers.
  3. Providing health and wellness tips beyond the framework of life insurance to create value in our policyholders' lives.
  4. Creating a precedent for future generations as to what life insurance is (and should be) all about.

We wish to be a company that helps our customers embrace life more fully.

In order to live out that vision, we continue to challenge ourselves.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

3

Lifenet at a Glance

History

• Oct. 23, 2006

Established

  • May 18, 2008 Commenced operation
  • Mar. 15, 2012 Listed on Tokyo Stock Exchange, Mothers
  • May 22, 2015 Issuance of new shares through third-party allotment to KDDI CORPORATION
  • Jul. 20, 2020 Issuance of new shares by way of international offering
  • Sep. 15, 2021 Issuance of new shares by way of international offering

Key Figures (FYE 2022/3)

  • Annualized Premiums1

of Policies-in-force:

JPY 21,511mn

•

Number of Policies-in-force:

507,428

•

Sum insured:

JPY 3,351,278mn

• Premium and Other Income：

JPY 25,420mn

•

Total Assets:

JPY 67,820mn

•

Net Assets:

JPY 22,071mn

•

Embedded Value：

JPY 116,604mn

•

Number of Employees：

174

－Sales Representative：

0

•

Solvency Margin Ratio：

3,182%

Stock Information

  • Tokyo Stock Exchange, Growth
    • market of the high growth and emerging stocks
  • Ticker: 7157
  • Total number of authorized shares: 200,000,000
  • Total number of issued shares: 69,679,538 (as of Mar. 31, 2022)
  • Number of Shareholders: 5,845 (as of Mar. 31, 2022)

Major Shareholders (as of March 31, 2022)

•

au Financial Holdings Corporation

18.36%

• JP MORGAN CHASE BANK 380742

8.15%

•

GOLDMAN SACHS INTERNATIONAL

7.62%

• Seven Financial Service Co., Ltd.

4.66%

• Custody Bank of Japan, Ltd.(Trust Account)

3.83%

•

GOVERNMENT OF NORWAY

2.89%

• The Master Trust Bank of Japan, Ltd.

2.65%

(Trust Account)

  • STATE STREET BANK AND TRUST COMPANY 505103 2.48%

•

INTERACTIVE BROKERS LLC

2.03%

•

STATE STREET BANK AND TRUST COMPANY 510312 1.83%

1. Annualized premium is the amount of money equivalent to what is to be paid to have the insurance coverage for one year. All payments for Lifenet products are in monthly installments, thus the annualized premium is calculated as multiplying the monthly premium by 12 months.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

4

This is an excerpt of the original content. To continue reading it, access the original document here.

Attachments

  • Original Link
  • Original Document
  • Permalink

Disclaimer

Lifenet Insurance Co. published this content on 25 July 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 July 2022 06:43:01 UTC.