Jaktia is Nordic's largest retail chain for hunting and fishing equipment and consists of over 60 stores. Jaktia is now accelerating their initiatives online to make it easier for the current customer base to find new products, as well as reach younger demographics and expand into new geographical markets.
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A key part of Jaktia's success is their brick-and-mortar stores, that are strategically located throughout the country. The store network can now also be used as pick-up points for ordered merchandise online.
"In store we have the opportunity to inform our customers about their purchase, cross-sell products and offer our services. Next to that, customers are reassured by the possibility to see the product before taking it home and a shortest delivery time," explains
Jaktia's core target group is those interested in fishing and hunting, but they also have a wide range of products in the outdoor activities segment. Their product catalogue, consisting of well-known brands, is the perfect fit for anyone enjoying the outdoors. Dog-walkers, hikers, birdwatchers and others will find products that suit their needs.
"Our current customers are typically between 30-50 years old. With our choice in
"We look forward to being part of Jaktia's journey to become a leading online outdoor activities store. Their dedication to create seamless experiences and drive growth is a perfect match with our platform," says Patrik Settlin, CEO,
For more information:
Malin Bodolla,
Mobile: +46 73 800 35 40
E-mail: malin.bodolla@litium.com
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