Locafy Limited announced a strategic commercial partnership with TransUnion to publish over 17 million business listings in Hotfrog.com, a top-20 free online directory which Locafy acquired in 2016. Through its TruContact Digital Search Business Listings, powered by Neustar solution, the collaboration will assist in increasing Locafy's existing publishing network by 34% to approximately 66 million pages. TransUnion will also work closely with Locafy to help ensure that data is up-to-date on the Hotfrog network via API connectivity and is exploring opportunities to collaborate on new product releases with the Company.

How it Works: Locafy's technology uses the information included in Hotfrog's database to repurpose existing profiles and automatically create new landing pages that are optimized for SEO performance. Then, Locafy software adds quality content to the landing pages by automatically adding the business' Google Business Profile content and generating AI-based content when desired. The result is a powerful local website generated programmatically through Locafy's platform.

Several Locafy partners connected to Hotfrog's publishing API are now piloting Locafy's Proximity Networks and Local Pages solutions with significant success. Locafy continually seeks opportunities to add quality content to its network of publishing assets, to scale the automated production of its local SEO products.