Lucid Group, Inc. announced the appointment of Marc Winterhoff as Chief Operating Officer, effective December 4, 2023. Mr. Winterhoff will report directly to CEO and CTO Peter Rawlinson and will be focused on driving Lucid's operational efficiency, accelerating Lucid's international expansion, enhancing its go-to-market strategy, and maturing its world-class manufacturing operations. Mr. Winterhoff joins Lucid from Roland Berger's automotive practice and brings a proven record of success to Lucid: operational leadership for large automotive manufacturers; managing manufacturing and cost efficiency; introduction of sales, service, and new mobility concepts; and long-term strategies for renowned automotive brands.

He is well-equipped to lead the company's global sales and service, marketing, international markets, manufacturing operations, and supply chain organizations.