Umbrella will represent m4e's WISSPER and TIP THE MOUSE in Latin America WISSPER and TIP THE MOUSE will expand in Latin America with m4e Latin American licensing group Umbrella as agent for both properties. AG naming the Hoehenkirchen/Munich, October 4, 2016: The German brand management and media company m4e AG has appointed Umbrella, the Latin America Licensing Group, as the licensing agent for its preschool properties "Wissper" and "Tip the Mouse" in Latin America. Umbrella is one of the strongest strategic alliance for this territory, consisting of The Brand Licensing Entertainment

Company (Mexico),

Smilehood

(Argentina,

Uruguay,

Paraguay),

gosin Licensing (Chile,

Peru,

Colombia, Brazil, Bolivia), Mon Licensing (Panama, Ce Ecu Licensing (Ecuador).

tral America, Venezuela, Caribbean) and

Following excellent TV performances of "Wissper" on Discovery Kids and "Tip the Mou e" on Disney Channel in the Latin American markets, Umbrella is bound to develop a comprehensive licensing and merchandising program across categories including apparel, accessories, back‐to‐

school,

electronics, collectibles

novelties

and of course toys & games. As a

first step in this

direction, Umbrella will begin negotiations with potential distribution partners for the broad toy

line from EMEA master toy part

er Simba Dickie Group.

"Latin America really is a very important market for our branding and licensing efforts" says Peter Kleinschmidt, m4e's Commercia Director for LATAM. "We are happy to work with this region's top

licensing agents under the roof of Umbrella, establishing licensing programs children love and parents trust!"

and brands that

Hoehenkirchen/Munich, October 4, 2016 m4e AG - Executive Board

Links: www.m4e.de | www.agosin.com | www.monlicensing.com | www.smilehood.com | www.brandlicensing.com.mx

About m4e AG:

The m4e Group, founded in 2003, is an international brand management and media company focussing on children's and family entertainment content. m4e AG is a leader in creation, production, distribution and marketing of animated and live action programming. Its library of more than 2,300 episodes features some of the most recognizable brands such as "Lizzie McGuire", "Mia and me®", "Tip the Mouse", "Wissper", "Miffy", "Rainbow Fish" and "Conni".

The m4e Group includes Tex‐ass Textilvertriebs GmbH, Telescreen B.V., m4e Television GmbH, the joint venture companies Hahn & m4e Productions GmbH and YEP! TV Betriebs GmbH & Co.KG, as well as m4e Licensing & Merchandising, a full service agency/division that represents international entertainment brands such as "Beyblade" or "Yo‐kai Watch".

Since July 2007, m4e AG is listed on the Entry Standard at the Frankfurt Stock Exchange (ISIN: DE000A0MSEQ3).

m4e Group - key facts:

  • The full value‐added chain from one source

  • Library of nearly 2,300 episodes of best children and family program

  • Award‐winning shows in over 150 territories worldwide

  • New shows in development/production: "Mia and me®" (season 3 & 4, feature film), "Me, Mum & Mystery" and many more

Contacts

m4e AG

Public Relations

m4e AG

Investor Relations

Joe Hofer

T +49‐8102‐99453‐55

E hofer@m4e.de

Twitter twitter.com/m4eAG

Susan Hoffmeister

c/o CROSSALLIANCE communication GmbH

T +49‐89‐89827227

E ir@m4e.de

+ + +

m4e AG published this content on 04 October 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 04 October 2016 07:19:03 UTC.

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