Toluna Holdings Limited entered into an agreement to acquire MetrixLab B.V. from Macromill, Inc. (TSE:3978) on May 15, 2023. As part of this transaction, Macromill will take a 17.4% equity stake in Toluna. Macromill will dispatch one director to Toluna, and Toluna will newly become an equity-method affiliate of Macromill.

The transaction is expected to complete on June 1, 2023. Jefferies acted as financial advisor whilst David Bresnick, Natasha Kaye, Chris Coulter, Christopher Kimball and David Wilson of Cooley LLP and Pinsent Masons acted as legal advisers to Toluna. Mitsubishi UFJ Morgan Stanley Securities Co., Ltd. acted as financial advisor to Macromill, Inc. (TSE:3978).