Toluna Holdings Limited acquired MetrixLab B.V. from Macromill, Inc..
June 31, 2023
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Toluna Holdings Limited entered into an agreement to acquire MetrixLab B.V. from Macromill, Inc. (TSE:3978) on May 15, 2023. As part of this transaction, Macromill will take a 17.4% equity stake in Toluna. Macromill will dispatch one director to Toluna, and Toluna will newly become an equity-method affiliate of Macromill. The transaction is expected to complete on June 1, 2023. Jefferies acted as financial advisor whilst David Bresnick, Natasha Kaye, Chris Coulter, Christopher Kimball and David Wilson of Cooley LLP and Pinsent Masons acted as legal advisers to Toluna. Mitsubishi UFJ Morgan Stanley Securities Co., Ltd. acted as financial advisor to Macromill, Inc. (TSE:3978).
Toluna Holdings Limited completed the acquisition of MetrixLab B.V. from Macromill, Inc. (TSE:3978) on June 1, 2023.
MACROMILL, INC. is a Japan-based company engaged in provision of marketing research and digital marketing solutions mainly online. The Company has two business segments. Along with its subsidiaries, MACROMILL Group segment provides online marketing research which includes QuickMill, OrderMill and other research services, qualitative research, database, as well as digital marketing solutions, using the Company's proprietary automatic Internet research system (AIRs). MetrixLab Group segment provides online marketing research, qualitative research, digital marketing solutions through the Internet based on the customer's insight.