Three Methods to Bring More Multicultural Awareness to Advertising

In this Magnite Minute, Jennifer Garcia, Senior Vice President of Data Science & Research at Publicis Media, discusses why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful. Jennifer offers suggestions to marketers looking to more thoughtfully reach different audiences and avoid multicultural marketing blunders.

Tags: Audience, Buyer, Magnite Minute

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Magnite Inc. published this content on 07 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 September 2021 14:01:01 UTC.