Magnite announced that Plex, Inc. has named Magnite as a preferred SSP and SpringServe as their primary ad server following impressive year over year revenue and user growth across both platforms. Plex has always catered to at-home media enthusiasts, but with the proliferation of streaming platforms over the past several years, has turned its efforts toward the growing market of cord cutters with the launch of a low-cost streaming TV service as well as an expansion into free, ad-supported streaming through its live TV service. Magnite's depth of industry relationships and built-for-video technology play an important role in helping Plex to grow its ad-supported business and realize its ambitions to become a central platform for all media. Magnite's dedicated CTV platform provides greater access to premium inventory and technology that improves the ad experience in a full-screen video environment, while SpringServe's leading video ad serving capabilities provide greater insight, transparency and control into available supply.

Plex benefits from the aligned technical relationship between Magnite and SpringServe, and their foothold across both platforms allows them to manage yield outcomes more holistically while also retaining a premium experience for the end viewer.