Maiden Lane announced the launch of the ASPIRI(TM) Collection of complete diamond engagement rings. Maiden Lane, formerly Romantique, has a traditional approach to quality custom craftsmanship, combined with a modern aesthetic and innovative approach, exemplified by the debut collection. Each stone is handcrafted by artisans using a unique cutting technique that results in a center stone that looks 20%-50% larger than a traditional stone of equal carat weight.

The ASPIRI collection of engagement rings is available for wholesale to independent jewelry retailers. Efficiencies in the supply chain, delivery, and design process offer a fully finished complete engagement ring (center stone and ring). By maintaining control of the design and manufacturing process, independent jewelers can offer their customers master artisan designed, unique, high quality and impressive looking engagement rings at a lower price for a greater perceived value.